My ChatGPT Ranking Cheat Sheet:

(How I rank my business on ChatGPT for traffic & leads)

Founder: "How do I rank on ChatGPT?"
Me: "It boils down to AUTHORITY & PRESENCE. Let me explain:"

ChatGPT and LLMs rely on the Internet to make "inferences" to your questions.

If you ask it, "What's the best B2B SEO service online?", it's going to scour the Internet for data specific to that topic.

Then it compiles that data, parses it, and spits out their best judgement.

Here's a WINNING Strategy to Follow:

#1: Prompt Research

- Brainstorm a list of prompts your ICP is asking ChatGPT.
- Ask ChatGPT to come up with similar prompts.
- Search them and see what's provided.

#2: Results Analysis

- Analyze the answers and who's being mentioned.
- Search similar queries on Google & see what's ranking.
- Find content ideas & "best of lists" to get added to.

#3: Create Content

- Create new Service pages & blog content.
- "Steal" from competitors ranking top of ChatGPT & Google.
- Replicate content they have, but make it your own & better.
- Publish the content on social media & tag your brand.

#4: Build Authority

- Reach out to "best of lists" & pitch to get yourself included.
- Write your own "best of lists" to get them ranking on Google.
- Build high DR backlinks to create "authority" for your brand.

#5: Track Results

- Every 2-4 weeks, search the prompts on ChatGPT again.
- Take note of changes to the results & look for your brand.
- Repeat for 3-6 months until you're ranking on ChatGPT.

Ranking on LLMs & ChatGPT comes back to SEO.

You won't "magically" rank on ChatGPT w/out content & authority.

I dare you to try.

---

What you think?

That’s how you pick an Airbnb.

Not how you build a brand.

If you can swap logos with your competitor,
And no one would notice...

You don’t have a brand.

You have a replica.

A real brand isn't trying to fit in.

They're too busy creating something that grabs attention,
And creates real change in their industry.

Too many businesses go for the easiest route:

Whatever looks familiar.
Whatever got the most buzz.
Whatever feels “safe.”

And I get it - copycat marketing is easy.

But if you’re echoing someone else’s brand...
You’re playing their game.

By their rules.
In their arena.

The top brands make their own rules,
And build their own arena.

Here’s how to stand out instead of blending in:

1️⃣ Know which hills you'll die on.
↳ What’s one belief you’d go to war over?
↳ That’s your brand’s heartbeat.

2️⃣ Stop 'marketing' and start mattering.
↳ Speak to your audience’s pain, not the latest trend.
↳ Focus on relevance before reach.

3️⃣ Pick a fight (strategically).
↳ You’re not for everyone (that’s the whole point).
↳ Take a stance. Draw a line. Find your niche.

4️⃣ Use your story with precision.
↳ Don’t talk about your brand. Show people what shaped it.
↳ Make it helpful and deeply human.

5️⃣ Consistency isn’t sexy, but it scales.
↳ Posting twice a month and praying for leads is hope.
↳ Strategy is what turns attention into income.

Being a zebra in a world of horses isn't easy...
But neither is watching your brand fail.

The more you blend in,
The more you disappear.

The more you own your difference,
The more people remember.

What makes your brand stand out?
Tell me in the comments.