Privacy Policy

 

Our Privacy Policy and what does it cover?

Effective October 01, 2022

We at Linkheed would like to inform you that what information we collect, and how we use and share it. So, you are welcomed to read our Privacy Policy. This helps you use Linkheed in the way that’s right for you.

In the Privacy Policy, we explain how we collect, use, share, retain and transfer information. We also let you know your rights. Each section of the Policy includes helpful examples and simpler language to make our practices easier to understand.

It's important to us that you know how to control your privacy, so we also show you where you can manage your information in the settings of Linkheed you use. You can update these settings to shape your experience.

What Products does this policy cover?

This policy describes the information we, Linkheed.Com

What information do we collect?

The information we collect and process about you depends on how you use Linkheed. For example, we collect different information if you sell Course on Marketplace.

Here's the information we collect:

Your activity and information you provide

 

On our Products, you can send messages, take photos and videos, buy or sell things and much more. We call all of the things you can do on our Products "activity." We collect your activity across our Products and information you provide, such as:

· Content you create, like posts, comments or audio

· Messages you send and receive, including their content, subject to applicable law. We can't see the content of end-to-end encrypted messages unless users report them to us for review. 

· Metadata about content and messages, subject to applicable law

· Types of content you view or interact with, and how you interact with it

· Apps and features you use, and what actions you take in them. 

· Purchases or other transactions you make. 

· Hashtags you use

· The time, frequency and duration of your activities on our Products.

Information with special protections

You might choose to provide information about your educational purpose, religious views, political views, who you are "interested in" your health in your Linkheed profile fields or life events. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) could have special protections under the laws of your country.

Friends, followers and other connections

Information we collect about your friends, followers and other connections.

We collect information about friends, followers, groups, accounts, Linkheed  Pages and other users and communities you’re connected to and interact with. This includes how you interact with them across our Products and which ones you interact with the most.

Information we collect about contacts

We also collect your contacts’ information, such as their name and email address or phone number, if you choose to upload or import it from a device, like by syncing an address book.

Information we collect or infer about you based on others’ activity

We collect information about you based on others' activity. 

We also infer things about you based on others' activity. For example:

· We may suggest a friend to you through Linkheed’s  People. You May Know feature if you both appear on a contact list that someone uploads.

· We take into account whether your friends belong to a group when we suggest you join it.

App, browser and device information

We collect and receive information from and about the different devices you use and how you use them.

Device information we collect and receive includes:

· The device and browser you’re using, and other device characteristics

· Information you’ve shared with us through device settings, like GPS location, camera access, photos and related metadata.

· Information about the network you connect your device to, including your IP address.

· Information about our Products’ performance on your device. 

· Information from cookies and similar technologies. 

Information from Partners, vendors and third parties

What kinds of information do we collect or receive?

We collect and receive information from Partners, measurement vendors and third parties about a variety of your information and activities on and off our Products.

Here are some examples of information we receive about you:

· Your device information

· Websites you visit and cookie data, like through Social Plugins

· Apps you use

· Games you play

· Purchases and transactions you make

· Your demographics, like your education level

· The ads you see and how you interact with them

· How you use our Partners’ products and services, online or in person

Partners also share information like your email address, cookies and advertising device ID with us. This helps us match your activities with your account, if you have one.

We receive this information whether or not you’re logged in or have an account on our Products. 

Partners also share with us their communications with you if they instruct us to provide services to their business, like helping them manage their communications. To learn how a business processes or shares your information, read their privacy policy or contact them directly.

 

How do we collect or receive this information from partners?

The Partners collect your information when you visit their site or app or use their services, or through other businesses or organizations they work with. We require Partners to have the right to collect, use and share your information before giving it to us.

What if you don’t let us collect certain information?

Some information is required for our Products to work. Other information is optional, but without it, the quality of your experience might be affected.

Examples of why we collect information

Security of our Products

For example, if we see someone without an account trying to load too many pages, they could be trying to scrape our site in violation of our terms. Then we can take action to prevent it.

Safety and integrity

For example, if someone without an account joins a room and shares a harmful video, we can take action according to our Community Standards. We can remove content that violates our terms and policies, or share information with law enforcement when we believe there is a genuine risk of death or imminent bodily harm.

Advertising

For example, you may also see ads from Google AdSense or the Meta.

Performance

For example, we use information we have about people who use our Products, even if they don’t have an account, to measure how fast our pages load in different countries. This helps us identify and fix issues with local networks.

Information you provide

For example, when you create a Linkheed  account, you must provide some information, like a password and your email address or phone number. You might choose to add other details to your account, like a profile photo.

We also collect information you provide when you:

· Fill out a form

· Contact us

Metadata about content or messages

Metadata is:

· Information about the content itself, like the location where a photo was taken or the date a file was created

· Information about the message itself, like the type of message or the date and time it was sent

Apps and features you use, and how you use them

For example, we log:

· What apps, posts, videos, ads, games, Shops and other content you view or interact with on our Products

· When you use Social Plugins, Facebook Login, Google Login or autofill

Purchases or other transactions

We collect information when you use our Products to buy or sell things or make other financial transactions.

Some examples are:

· Purchases within an online Course

· Donations to a friend’s fundraiser

· Purchases in Marketplace, Shops or groups

· Money transfers to friends and family (where available)

What we collect from transactions

When you buy things or make other payments in Marketplace, Shops or groups, we collect information about your purchase or other financial transactions, like:

· Credit or debit card number and other card information

· Billing, shipping and contact details

· Items you bought and how many

· Other account and authentication information

Why we collect this information

One reason we store this information is to allow you to access and view your payment and transaction history.

And you can use it the next time you shop to give you easier, faster shopping experiences.

When we collect information based on others’ activity

For example, we collect information about you on Linkheed Products when others:

· Share or comment on a photo you’re tagged in

· Send you a message

· Invite you to join a conversation

· Upload their address book that has your contact information in it

· Invite you to play a course

Devices

These devices include computers, phones, hardware, connected TVs, Portal devices and other web-connected devices.

What device you’re using, and other device characteristics

We collect device information like:

· The type of device

· Details about its operating system

· Details about its hardware and software

· Battery level

· Signal strength

· Available storage

· Browser type

· App and file names and types

· Plugins

Identifiers that tell your device apart from other users’

Identifiers we collect include device IDs, mobile advertiser ID or IDs from games, apps or accounts you use.

Device signals

Device signals include GPS, Bluetooth signals, nearby Wi-Fi access points, beacons and cell towers.

Related metadata

For example, if you give us permission to access your device’s camera roll, we collect metadata. This metadata is from and about your photos and videos and includes the date and time they were made. We use this to do things like remind you when you have new photos to upload.

Information about the network you connect your device to

Information about your network includes:

· The name of your mobile operator or internet service provider (ISP)

· Language

· Time zone

· Mobile phone number

· IP address

· Connection speed

· Information about other devices that are nearby or on your network

· Wi-Fi hotspots you connect to using our Products

One reason we collect this information is to make your experience better. For example, if we know that your phone and TV are connected to the same network, we can help you use your phone to control a video stream on your TV.

Information about our Products’ performance on your device

We collect device information to prevent, diagnose, troubleshoot and fix errors and bugs. This includes how long the app was running, what model of device you were using and other performance and diagnostic information.

Cookies

Cookies are small pieces of text used to store information on web browsers. We use cookies and similar technologies, including data that we store on your web browser or device, identifiers associated with your device, other software and Social Plugins. They help us provide, protect and improve our Products, such as by personalizing content, tailoring and measuring ads and providing a safer experience.

We collect information from cookies stored on your device, including cookie IDs and settings. Read our cookie policies:

· Linkheed Cookies Policy

Our Partners

Businesses and people can use our Products to advertise, market or support their products and services. When they use our Products, we call them our Partners.

Our Products include our Business Tools and other technologies that allow businesses to advertise or support their products and services, or to understand and measure how people are using their services and how well their ads are working.

Our Products also include technologies where you can make a connection to our Partners through our Products.

Here are some examples of our Partners:

· Advertisers

· Companies that measure how well ads are doing and provide reports

· Businesses and people that use our Products to sell or offer goods and services

· Publishers (like a website or app) and their business partners

· App developers

· Game developers

· Course Creators

 

Third parties we get information from

Other organizations and bodies share information with Linkheed but don’t use our Products. We refer to them as third parties. We collect and receive information from these third parties, including:

· Publicly available sources, like academic papers and public forums

· Industry peers, such as other online platforms and technology companies

· Marketing and advertising vendors and data providers, who have the rights to provide us with your information

· Law enforcement

· Government authorities

· Professional and non-profit groups, like NGOs, and charities

· Academic and research institutions, like universities, non-profit research groups and think tanks

Third-party public sources

For example, we get datasets from publicly available sources, research institutions and professional and non-profit groups. We use these datasets to:

· Detect and stop scraping in violation of our terms

· Take other actions to promote the safety, security and integrity of our Products, our users, the public and our personnel and property

· Improve our AI technologies, such as translations

· Support AI research, like computer vision and natural language processing technologies

· Engage with research survey respondents who choose to participate in additional conversations

 

 

How do we use your information?

 

What happens if you don’t let us collect certain information

For example, if you don’t provide an email address or phone number, we won’t be able to create an account for you to use Linkheed.

Or you can choose not to add Linkheed friends, but then your Linkheed Feed won’t show friends’ photos and status updates.

How do we use your information?

We use information we collect to provide a personalized experience to you, including ads, along with the other purposes we explain in detail below.

For some of these purposes, we use information across our Products and across your devices. The information we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review to access and review your information.

To use less information that’s connected to individual users, in some cases we de-identify or aggregate information. We might also anonymize it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.

Here are the ways we use your information:

To provide, personalize and improve our Products

We use information we have, including any information with special protections you choose to share, to provide and improve our Products. This includes personalizing features, content and recommendations, such as your Linkheed Feed, Stories and ads. We don’t use profile fields about religious views, political views or who you’re “interested in” to show you ads.

How we show ads and other sponsored or commercial content

When you use our Products, you see ads and sponsored or commercial content, like product listings in Shops. You also see ads shown through Google Adsense and Meta Audience Network when you visit other apps. We want everything you see to be interesting and useful to you.

To decide what to show you and others, we use information we have about you, including:

· Your profile information

· Your activity on and off our Products, including information we receive through cookies and similar technologies, according to your settings

· Things we infer about you, like topics we think you may be interested in

· Information about your friends, followers or other connections, including their activity or interests

 

How we use information to improve our Products

We’re always trying to make our Products better and create new ones with the features you want. Information we collect from you helps us learn how.

We use information we collect to:

· See if a product is working correctly

· Troubleshoot and fix it when it’s not

· Test out new products and features to see if they work

· Get feedback on our ideas for products or features

· Conduct surveys and other research about what you like about our Products and brands and what we can do better

How we use location-related information

We use location-related information that you allow us to receive if you turn on the Location Services device setting. This includes things like your GPS location and, depending on the operating system you're using, other device signals.

We also receive and use some location-related information even if Location Services is turned off. This includes:

· IP addresses, which we use to estimate your general location. We can use IP addresses to estimate your specific location if it’s necessary to protect the safety and security of you or others.

· Your and others' activity on our Products, like check-ins and events

· Information you give us directly, like if you enter your current city on your profile, or provide your address in Marketplace

We use location-related information, such as your current location, where you live, the places you like to go and the businesses and people you're near, to do the things described in the “How do we use your information?” section of the Policy, like:

· Provide, personalize and improve our Products, including ads, for you and others. 

· Detect suspicious activity and help keep your account secure. 

 

To promote safety, security and integrity

We use information we collect to help protect people from harm and provide safe, secure Products.

 

To provide measurement, analytics and business services

Lots of people rely on our Products to run or promote their businesses. We help them measure how well their ads and other content are working.

 

To communicate with you

We communicate with you using information you've given us, like contact information you've entered on your profile.

 

 

To research and innovate for social good

We use information we have, information from researchers and datasets from publicly available sources, professional groups and non-profit groups to conduct and support research.

 

Promoting safety, security and integrity

Here are some ways we promote safety, security and integrity. We work to:

· Verify accounts and activity

· Find and address violations of our terms or policies. In some cases, the decisions we make about violations are reviewed by the Oversight Board. They may use information we have when they review our decisions. Learn more about how the Oversight Board processes information.

· Investigate suspicious activity

· Detect, prevent and combat harmful or unlawful behavior

· Identify and combat disparities and racial bias against historically marginalized communities

· Detect and prevent spam and other bad experiences

· Detect when someone needs help and provide support

· Detect and stop threats to our personnel and property

· Maintain the integrity of our Products

How we work to keep Linkheed a safe place for everyone.

 

Providing measurement, analytics and business services

To provide measurement and analytics services, we use the information we collect about you across your accounts on our Products.

Our measurement and analytics services help our Partners understand things like:

· How many people see and interact with their content, including posts, videos, Linkheed Pages, listings, Shops.

· How people interact with their content, websites, apps and services

· What types of people interact with their content or use their services

 

Cookies and Web Beacons

Like any other website, Linkheed uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Our Advertising Partners

Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.

·       Google

https://policies.google.com/technologies/ads

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Linkheed.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Linkheed, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Linkheed has no access to or control over these cookies that are used by third-party advertisers.

 

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to:

Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.

Request that a business delete any personal data about the consumer that a business has collected.

Request that a business that sells a consumer's personal data, not sell the consumer's personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Linkheed does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

 

 

 

 

How do we share information with Partners, vendors, service providers and third parties?

 

Communicating with you

We communicate with you in a few different ways. For example:

· We send messages about the Products we know you use, using the email you register to your account

· Depending on your settings, we send marketing communications about Products you might like

· We ask you to participate in research based on things like how you use our Products

· We let you know about our policies and terms of service

· When you contact us with questions, we reply to your email

· We facilitate customer support communications with you when you've told us, either directly or through a third party, that you have questions or concerns about our Products

We also use information about how you interact with our messages, like if you open an email from us. This helps us understand the best way to reach you and whether our communications are helpful.

 

Researching and innovating for social good

We research and innovate to help people around the world. Our goals include:

· Contributing to social good and areas of public interest

· Advancing technology

· Improving safety, health and well-being

Here are some examples of our research:

· We analyze information about where groups of people go during crises. This helps relief organizations get aid to the right places.

· We’ve collaborated with academics and industry experts to help improve internet access and quality in rural areas.

· We support research in areas like artificial intelligence and machine learning to do things like create COVID-19 forecasting models

 

Why and how we process your information

 

Using information across our Products

We use information across your accounts on our Products to:

· Personalize ads for you and others. 

· Measure the performance of those ads. 

· Provide more personalized features, content and suggestions across our Products. 

· More accurately count people and understand how they use our Products

· Help keep you and others safe. 

Why we use information across devices

One reason we use your information across devices is to help us give you a more personalized experience. For example, we might show you an ad on your phone, and later you might use your laptop to click on the ad and buy the product. By combining that information across your devices, we can understand what ads are relevant to you and help businesses measure how well their ad performed.

Manual review

Examples of when we use manual review

· Our reviewers help us promote safety, security and integrity across our Products. For example, reviewers can look for and remove content that violates our terms and policies and keep content that doesn’t break our terms and policies available. Their work supplements our technology that detects violations.

· When our algorithms detect that someone might need help, a reviewer can review their post and offer support if needed.

· We also use manual review to analyze content to train our algorithms to review content the same way a person would. This improves our automatic processing, which in turn helps us improve our products.

How we personalize your Linkheed Feed

Your Linkheed Feed is unique to you. We order (or “rank”) the content you can see in your Feed, and you can learn more about the different types of signals we use to rank it. We also suggest content that’s relevant to you.

Many things influence the content you see in your Feed.

 

Other device signals we receive

We receive different types of device signals from different operating systems. They include things like nearby Bluetooth or Wi-Fi connections.

IP addresses

IP address stands for "internet protocol address." It’s a unique number assigned to a device, like a phone or computer, that allows it to communicate over the internet. Numbers are assigned according to standard guidelines, or protocols.

Just like you need a mailing address to receive a letter from a friend, your device needs an IP address to receive information on the internet.

Helping to keep your account secure

For example, we use information about the locations you normally log in from, combined with other information, to detect suspicious activity. So if we detect an attempt to log into your account from a new location, we can check that it’s really you.

Content others share or reshare about you

Who can see or reshare your content

People in your audience can view your content and can choose to share it with others outside your audience, on and off our Products. For example, when you share a post or send a message to specific friends, they can download, screenshot or reshare it with anyone, on, across or off our Products.

When you comment on a post or react to a photo, your comment or reaction can be seen by anyone who can see the post or photo. This can include people you aren’t connected to. The person who shared the post can also change their audience at any time after you’ve interacted with it.

How information about you can be shared

People who use our Products can share information about you with the audience they choose. For example, they can:

· Share a photo or video of you in a post, comment, story, reel or message, other social platform.

· Mention you in a post or story

· Tag you in a post, comment, story or location

· Share details about you in a post, story or message

 

Public content

What content is public?

Some of your information and activity are always public. This includes your name, Linkheed username, profile picture and activity on public Linkheed Pages and groups.

Other content you can choose to set to Public, like posts, photos and videos you post to your profile, Stories or Reels.

Who can see public content?

When content is public, it can be seen by anyone on or across our Products, and in some cases off our Products, even if they don’t have an account.

For example, if you comment on Marketplace, a public Linkheed Page or a public account, or if you leave a rating or review, your comment, rating or review will be visible to anyone. It could appear in any of our Products or be seen by anyone, including off our Products.

Where can public content be shared?

We, you and people using our Products can send public content (like your profile photo, or information you share on a Linkheed Page or public account) to anyone on, across or off our Products. For example, users can share it in a public forum, or it can appear in search results on the internet.

Public content can also be seen, accessed, reshared or downloaded through third-party services, like:

· Search engines. 

· APIs

· The media, like TV

· Other apps and websites connected to our Products

More resources

 

If you want, you can private your public content from your profile privacy section.

With Integrated Partners

You can choose to connect with Integrated Partners who use our Products. If you do, these Integrated Partners receive information about you and your activity.

These Integrated Partners can always access information that’s public on our Products. Learn more about other information they receive and how they handle your information:

When you use an Integrated Partner’s product or service

Information they receive automatically

When you use an Integrated Partner’s products or services, they can access:

· What you post or share from these products or services

· What you use their services to do

· Information from and about the device you’re using

 

 

Choosing an audience

On Linkheed, the audience can be made up of:

· The public, including people on and off Linkheed

· Your friends and other connections, such as the friends of people you tag

· A customized list of people

· Yourself

· The members of a single community, such as a group

How do we share information with Partners, vendors, service providers and third parties?

 

We don't sell any of your information to anyone, and we never will. We also require Partners and third parties to follow rules about how they can and cannot use and disclose the information we provide.

Here’s more detail about who we share information with:

Partners

Advertisers and Audience Network publishers

Advertisers

We provide advertisers with reports about the number and kinds of people who see and engage with their ads. These reports include information about the general demographics and interests of people who engaged with an advertiser’s ad. Then advertisers can better understand their audience. 

Linkheed also provides advertisers and their business partners with information about:

· Ads people engaged with, if any

· When people engaged with ads

But we don't share information with these advertisers and their business partners that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission.

Partners who offer goods or services on our Products and commerce services platforms

When you choose to make a transaction^[41], or otherwise choose to share information with a seller, creator, fundraiser, charity, payment services provider or commerce services platform, we share information with them and with any providers acting on their behalf.

Depending on how you interact with them, they receive:

· Information to complete your transaction, like order, payment, contact and shipping information

· Information to help ensure the security of the transaction, like information about your device or connection

· Any information required by applicable regulation

· Other information you choose to share with them

Integrated Partners

When you choose to use Integrated Partners’ products or services, they receive information about you and your activity. 

Vendors

Measurement and marketing vendors

Measurement and marketing vendors are businesses that provide marketing-related support to Linkheed and its advertisers. For example, they purchase ads on our behalf, provide market research and measure the effectiveness of our campaigns. Such vendors also support our Partners' advertising.

Measurement vendors

We don’t create every measurement and analytics report ourselves.

We work with measurement vendors who create reports that help our Partners, like advertisers, understand how their content and ads are performing, who is engaging with them and whether people took an action after seeing their ad.

We share information (like whether people saw an ad or engaged with it) with our measurement vendors, who aggregate it to provide their reports. 

Marketing vendors

We share information about you with companies that help market our Company and Products, measure the effectiveness of our own marketing campaigns and perform advertising research. For example, we share your device identifier or other identifiers with advertising vendors to help us serve you ads most relevant to your interests. 

Service providers

Service providers

Service providers provide services to us that help us provide our Products to you. We share the information we have about you to receive these services, which include:

· Investigating suspicious activity

· Detecting and stopping threats to our personnel and property

· Facilitating payments

· Providing customer support

· Improving the functionality of our Products

· Providing technical infrastructure services

· Analyzing how our Products are used

· Conducting research and surveys

· Marketing and promoting our Products

· Analyzing the effectiveness of our ads

Third parties

External researchers

We provide information to external researchers. They use it to conduct research that advances scholarship and innovation, and to promote safety, security and integrity.

Research goals include supporting:

· Our business or mission

· Social good. 

· Technological advancement

· Safety and security on our Products

· Public interest

· Health and well-being

When sharing data with external researchers, we ensure the privacy of our users is protected. 

Other times we share with third parties

We also share information with third parties in response to legal requests, to comply with applicable law or to prevent harm. 

And if we sell or transfer all or part of our business to someone else, then we may give the new owner your information as part of that transaction, in line with applicable law.

General demographics and interests

For example, a content creator creates a Page on Linkheed and wants to place an ad to reach an audience of people in Narsingdi interested in Dhaka. We determine whether someone fits in this audience based on, for example, whether they liked a Page about bikes. Then people in that audience could see the bike shop's ad.

You can see the “interests” assigned to you in your ad preferences and remove them if you want.

The content creator can then see reports showing aggregated statistics about the audience seeing their ads and how their ads are performing. The reports would show statistics to the advertiser that, for example, most of the people who saw or clicked on their ad:

· Were students

· Were between the ages of 15 and 21

· Clicked on the ad from their phone

Transactions you might make

· Subscribing to premium content

· Buying, selling or using products

· Buying, selling or using services

· Donating to charities

Commerce services platforms

Commerce services platforms provide a range of commerce services, including:

· Payments

· Marketing

· Shipping

· Customer engagement tools

How measurement vendors use information to make reports

For example, an advertiser might ask a measurement vendor to help figure out the impact its ads on Linkheed have had on sales.

How vendors support our marketing and advertising efforts

For example, vendors:

· Serve our advertisements across the Internet, including on mobile, desktop and connected television devices

· Track and categorize your online and mobile app activity

· Provide us information about your interests and community and advertising interactions

These vendors help us understand who might find our advertising most relevant to their interests, and which of our Products might interest you. This information can be used to personalize which of our ads are shown to you. Vendors also use this information to measure response to our marketing efforts and the effectiveness of our advertising.

How can you manage or delete your information and exercise your rights?

We offer you a variety of tools to view, manage, download and delete your information below. You can also manage your information by visiting the settings of the Products you use. You may also have other privacy rights under applicable laws.

To exercise your rights, visit our Help Centers, your settings for Linkheed and your device-based settings.

 

Port your information

In certain cases and subject to applicable law, you have the right to port your information.

Delete your information or account

To delete your information, you can:

· Find and delete specific information. We offer tools you can use to delete certain information. For example, you can use Delete buttons to delete content you’ve posted to your account. You can also use tools like activity log on Linkheed to send content to the trash in bulk. When you delete content, it’s no longer visible to other users.

· Permanently delete your account. If you want to delete your account on Linkheed, we delete your information, including the things you’ve posted, such as your photos and status updates, unless we need to keep it as described. Once your account is permanently deleted you won’t be able to reactivate it, and you won’t be able to retrieve information, including content you’ve posted.

How long does it take to delete your information?

If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.

If you leave your deleted content in your trash on Linkheed, the deletion process will begin in 30 days. Or you can start the deletion process right away by deleting the content from your trash or Recently Deleted folder.

How long do we keep your information?

We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis. Here’s what we consider when we decide:

· If we need it to operate or provide our Products. For example, we need to keep some of your information to maintain your account. 

· The feature we use it for, and how that feature works. For example, messages sent using Messenger’s vanish mode are retained for less time than regular messages. 

· How long we need to retain the information to comply with certain legal obligations. 

· If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products

In some instances, and for specific reasons, we’ll keep information for an extended period of time. 

If we need it to operate or provide our Products

For example, we keep profile information, photos you’ve posted (and not deleted) and security information for the lifetime of your account.

And when you search for something on Linkheed, we keep your search history until you clear the search in your activity log or delete your account. Once you clear a search or delete your account, it will no longer be visible to you, and it will be deleted.

But even if you don’t clear your search or delete your account, within six months of your search we delete information about that search that isn’t necessary to show you your search history, like information about the device you were using, or your location.

 

How long we need to retain the information to comply with certain legal obligations

For example, we retain information for as long as we need it for:

· A legal request or obligation, including obligations of Linkheed Companies or to comply with applicable law

· A governmental investigation

· A legal claim, complaint, litigation or regulatory proceedings

Why we may preserve your information longer

Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it’s related to any of the following:

· A legal request or obligation, including obligations of Linkheed Companies or to comply with applicable law

· A governmental investigation

· An investigation of possible violations of our terms or policies

· To prevent harm

· For safety, security and integrity purposes

· To protect ourselves, including our rights, property or products

· If it’s needed in relation to a legal claim, complaint, litigation or regulatory proceedings

In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.

Examples of why we might preserve your information

To respond to a legal request

For example, we might preserve your information after you delete your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.

To comply with applicable law

For example, we preserve certain information about purchases or transactions associated with an account, in line with Linkheed’s accounting obligations.

For safety, security and integrity purposes

For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.

We also might preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity associated with our financial products, like suspected money laundering or terrorist funding.

For litigation

We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.

How do we transfer information?

Why is information transferred to other countries?

We share the information we collect globally, both internally across our offices and data centers, and externally with our Partners, vendors, service providers and third parties. Because Linkheed is global, with users, Partners and employees around the world, transfers are necessary for a variety of reasons, including:

· So we can operate and provide the services stated in the terms of the Linkheed Product you’re using and this Policy. This includes allowing you to share information and connect with your family and friends around the globe.

· So we can fix, analyze and improve our Products

Where is information transferred?

Your information will be transferred or transmitted to, or stored and processed in:

· Places we have infrastructure or data centers, including the United States, Ireland, Denmark and Sweden, among others

· Countries where Linkheed Company Products are available

· Other countries where our Partners, vendors, service providers and third parties are located outside of the country where you live, for purposes as described in this Policy

How do we safeguard your information?

We rely on appropriate mechanisms for international data transfers.

We also make sure that appropriate safeguards are in place whenever we transfer your information. For example, we encrypt your information when it’s in transit over public networks to protect it from unauthorized access.

Mechanisms we use for global data transfers

We rely on appropriate mechanisms for international data transfers. For example, for information we collect:

· We utilize standard contractual clauses approved by the European Commission and by other relevant authorities.

· We rely on determinations from the European Commission, and from other relevant authorities, about whether other countries have adequate levels of data protection.

· We use equivalent mechanisms under applicable laws that apply to data transfers to the United States and other relevant countries.

How do we respond to legal requests, comply with applicable law and prevent harm?

We access, preserve, use and share your information:

· In response to legal requests, like search warrants, court orders, production orders or subpoenas. These requests come from third parties such as civil litigants, law enforcement and other government authorities. 

· In accordance with applicable law

· To promote the safety, security and integrity of Linkheed Products, users, employees, property and the public. 

We may access or preserve your information for an extended amount of time. 

When we respond to legal requests

We respond to legal requests where we have a good faith belief that we’re required by law to do so.

We also respond to certain legal requests where not compelled by law, but where we have a good faith belief that a response:

· Is required by law in that jurisdiction,

· Affects users in that jurisdiction, and

· Is consistent with internationally recognized standards including, for example, our Corporate Human Rights Policy.

How we promote safety, security and integrity

We share your information with law enforcement, government authorities, Linkheed Companies, third parties (including industry peers) and others when we have a good faith belief it’s necessary to detect, prevent and address a variety of situations, such as:

· Unauthorized use of our Products. 

· Violations of our terms and policies.

· Investigating suspicious activity

· Protecting ourselves, including our rights, property, personnel or Products

· Preventing abuse, fraud, or other harmful or illegal activity, on and off our Products

· Protecting you or others, including as part of investigations or regulatory inquiries

· Emergency situations, such as risk of death or imminent bodily harm

Why we may preserve your information longer

Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it’s related to any of the following:

· A legal request or obligation, including obligations of Linkheed Companies or to comply with applicable law.

· A governmental investigation.

· An investigation of possible violations of our terms or policies

· To prevent harm

· For safety, security and integrity purposes

· To protect ourselves, including our rights, property or products

· If it’s needed in relation to a legal claim, complaint, litigation or regulatory proceedings

In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.

Unauthorized use of our Products

For example, if you unlawfully collect and use Linkheed user data, we may share your information to defend ourselves against claims or in litigation.

Violations of our terms and policies

For example, if you post threatening or harmful content, we may share your information across the Linkheed Companies to protect ourselves and others. This can include blocking your access to certain features or disabling your account across the Linkheed Companies.

Examples of why we might preserve your information

To respond to a legal request

For example, we might preserve your information after you delete your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.

To comply with applicable law

For example, we preserve certain information about purchases or transactions associated with an account, in line with Linkheed’s accounting obligations.

For safety, security and integrity purposes

For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.

We also might preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity associated with our financial products, like suspected money laundering or terrorist funding.

How will you know the policy has changed?

We'll notify you before we make material changes to this Policy. You’ll have the opportunity to review the revised Policy before you choose to continue using our Products.

How to contact Linkheed with questions

You can learn more about how privacy works on Linkheed. If you have questions about this Policy or have questions, complaints or requests regarding your information, you can contact us as described below.

You can contact us online or by mail at: support@linkheed.com