Annette Alfaro

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2025-01-18 14:10:43

Understanding the Customer Journey: Mapping Touchpoints in B2C Marketing

In the realm of B2C (Business to Consumer) marketing, understanding the customer journey is crucial for success. This journey encompasses all the interactions a consumer has with a brand, from the first point of contact to post-purchase engagement. By mapping these touchpoints, businesses can enhance customer experience and drive loyalty. B2C Touchpoints: What Are They? Touchpoints are...

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