Poster printing can be seen everywhere in our daily life, but some posters are printed in different ways, such as major movie posters, public welfare posters, cultural posters, commercial posters, etc. These posters need different uses, so the required size is also different. According to different sizes, the printing method is also different, although the printing method is different. Then there are a few points to pay attention to when choosing text and images.

Poster text design should be creative. Poster design should dare to innovate, dare to be surprising, according to the requirements of the theme of the work, highlight the personality of the text design, create a distinctive characteristic font, give people a unique feeling. When designing, it is necessary to find ways from the morphological characteristics and combination of the text, so that its external form and internal meaning are consistent, and arouse people's good feelings about it.

Poster text design to give people a sense of freshness. The main function of the text is to convey the author's ideas and various information to the reader, to achieve this purpose, the poster gives people a fresh visual impression. However, in the design of the text in the poster, it should also avoid complicated and disorderly, and it should be easy to remember, easy to understand, easy to recognize, and can not conflict with the style characteristics of the entire work.

Poster text should be coordinated and combined. If the text arrangement and combination in the plane poster are improper, crowded and chaotic, and lack of the order of sight flow, it will affect the beauty of the text, and it is not conducive to people's effective reading, so that it is difficult to produce a good visual arrangement effect. The key is to find out the internal connection between different fonts, make a harmonious combination of different opposing factors, and not only maintain their own personality characteristics, but also maintain their own personality characteristics. There should be an overall sense of coordination, and the comparison can be carried out from the aspects of font style, size, direction, light and shade; At the same time, it is also necessary to take into account people's reading habits and meet people's reading needs according to the public reading order to achieve the purpose of the poster.

The choice of images when designing a poster can be the difference between success and failure. The role of images in poster design is to simplify information and avoid overly complicated composition.

When choosing a poster picture, it should be considered from the following aspects

The number of pictures: for most advertising works, the number of pictures used, its communication effect is different, one or two high-quality pictures, the image is bright and prominent, a burst of blood to highlight the theme, can be ten, and more than two pictures after the visual impact is relatively weakened, the picture atmosphere is dull.

Image area: The size of the image depends on the importance of the image in the layout. Large area pictures are often used to render the atmosphere, which can produce a strong impact. In particular, large outdoor advertising posters need vivid pictures to catch the reader's eye and achieve the purpose of conveying information instantaneously.

Picture creativity: Picture creativity should reflect the theme of the poster, and have artistic ideas, while taking into account people's habits and emotional factors, so that poster content and advertising form to achieve perfect unity, so as to infect readers and trigger resonance.

Poster printing is also a method of propaganda power, only in the design to achieve a certain effect in order to attract more attention, only pay attention to the above points, then we design a good print is good. More attractive.

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