A/B Testing to Get Better Marketing Outcomes

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2025-02-17 12:46:15

Imagine you’re running an online store, and you’ve been using the same product page for months. Sales are decent, but could a minor tweak improve conversions? Instead of guessing, you run an A/B test. One group sees your current page, while another sees a version with a different headline and call to action. A week later, you check the results, and the new version outperforms...

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