How to Perform an SEO Audit in 18 Steps

An SEO audit is essential to evaluate your website’s performance and identify areas for improvement. Begin by benchmarking your rankings and understanding your competitors. Check for duplicate versions and ensure all important URLs are indexed. Next, analyze your site’s speed, confirm HTTPS security, and test mobile-friendliness. Reviewing these basics builds a strong SEO foundation.

Afterward, focus on technical fixes — audit on-page SEO, repair broken internal links, clean up your sitemap, and check redirects. These actions ensure your site runs smoothly for both users and search engines.

Then, move to content auditing. Identify and fix duplicate or thin content, resolve issues with orphan pages, and compare your pages to top-ranking ones to analyze searcher intent. Finally, conduct a backlink audit to evaluate link quality and authority.

By completing these 18 steps, you can enhance your site’s visibility, increase traffic, and achieve higher rankings on Google.

6 Evergreen Marketing Rules for Lasting Success

Chase Dimond, a $200M+ marketer, outlines six timeless marketing principles that never fail. First, don’t market the product—market the transformation it creates. People care about how your product improves their lives, not just what it does. Second, focus on your existing customers. Loyal clients not only buy again but also refer, review, and advocate, driving sustainable growth. Third, people remember emotions, not campaigns. Make them feel valued, and they’ll stay loyal. Fourth, consistency builds familiarity, familiarity builds trust, and trust drives conversions—stay visible and valuable. Fifth, the best products don’t always win; the best-marketed ones do. Strong communication and visibility often outperform perfection. Finally, while competitors can copy your product, they can’t copy your brand story. Your values, voice, and vision make you unique. Lead with authenticity—this is what builds loyalty and long-term success.
Marketing isn’t about selling—it’s about connecting, inspiring, and transforming lives.

The early days of consulting can feel overwhelming.

Every project feels urgent, every decision matters, and the future always seems one client away.

Without structure, it is easy to stay buried in delivery and lose sight of finding and winning clients.
But with a few systems in place early, the work done today can create opportunities tomorrow.

Here are five systems that turn figuring it out into momentum.

1. Positioning and Strategy
Be clear about your niche, your offer, and the results you deliver.
Update your online profiles so people see that clearly.
People cannot hire you if they do not understand what you offer.

2. Client Growth
Build a list of ideal clients.
Keep track of every message, call, and meeting. Every touchpoint matters.
Consistency is what turns effort into results.

3. Systems and Delivery
Document every step from onboarding through delivery.
Automate what slows you down so you can stay focused on high-value work.
Good systems help you deliver great work without burning out.

4. Market Presence
Share client results or lessons each week.
Engage with your audience regularly.
If people never see you, they will not trust you.

5. Profit and Cash
Set a monthly revenue goal and review it weekly.
Move part of every payment to profit and taxes.
Profitable work gives you room to breathe and plan ahead.

These are the same principles that helped me scale from a handful of clients to a seven-figure business.

Treat your consulting practice like a system, and your first 100 days can create more traction than most consultants see in a year.

If you have gone through these stages and still feel stuck, I built a quiz that can help.

My Consulting Growth Archetype Quiz gives you a detailed report on your current phase and the next steps you need to grow.

Stop guessing the future—

Build a plan that adapts to it:

You don’t need more hours.

You need clear choices you can
defend when things change.

Here’s the 6-step system I use with teams:

1️⃣ Define the Vision and Mission

2️⃣ Analyze the Current Status

3️⃣ Set Strategic Objectives

4️⃣ Develop a Tactical Plan

5️⃣ Implement the PLan

6️⃣ Review and Adapt

Micro-drill for today (7 minutes),
do this once before you log off.

1. One-line vision (60s)
--We will [outcome] for [who] by [date].

3. Kill list (60s)
--List 3 tasks. Cross out the weakest link.

3. One metric (60s)
--Pick the single number that proves progress.

4. Next move (120s)
--One action in 24 hours. Owner + deadline.

5. Review block (60s)
--Add a 10-min event tomorrow:
--Check → keep/cut/adjust.

6. Trade-off (60s)
--We will do X, which means we won’t do Y.

Run this loop for 5 days. Plans tighten fast.

Read this twice: Strategy isn’t a document.

It is the discipline of choosing, then re-choosing.

ChatGPT is powerful if you use all of its features.

Here’s everything you can do with ChatGPT.

Use these features to save hours daily.

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1. Web Search:
Find real-time info with sources when you need current facts.

2. Deep Research:
Collects and summarizes data from multiple sources for full research reports.

3. Vision (Image Input & Generation):
Analyzes and edits images when you need visual input or output.

4. Camera Mode:
Uses your camera to guide you live through physical tasks.

5. Voice Mode:
Enables hands-free conversations when you're driving or multitasking.

6. File Uploads:
Reads and summarizes long documents for faster reviews.

7. Data Analysis:
Cleans and analyzes data to generate charts and reports.

8. Canvas:
Builds and edits text, code, or designs in real time for projects.

9. Memory (Opt-in):
Stores personal preferences to tailor future responses automatically.

10. Custom Instructions:
Apply your tone, style, and preferences across all chats.

11. Projects:
Organizes chats, files, and tasks to manage long-term work in one place.

12. Scheduled Tasks (Automations):
Sets recurring tasks, reminders, and alerts to automate routines.

13. Custom GPTs:
Builds task-specific GPTs with custom instructions and uploaded knowledge.

14. GPT Store:
Browse ready-made GPTs to handle niche tasks instantly.

15. Agent Mode:
Handles multi-step workflows automatically across apps and tools.

Stop juggling multiple tools.
Pick one ChatGPT feature and try it today.