What Buyers Never Say But Always Think
They won’t say it.
But they’ll act on it.
Buyers don’t need to tell you they’ve checked out.
They’ll just:
• Shorten the call
• “Need more time”
• Ghost the thread
• Go with someone else
Here’s what’s often running through their heads:
1.) This feels like a pitch, not a conversation
2.) You sound like every other rep
3.) You lost me after the third slide
4.) You don’t get my world, you’re guessing
5.) I’m just browsing, not ready to buy
6.) I still don’t know what you actually do
7.) Your questions feel scripted
8.) I stopped reading after the second paragraph
9.) I’d book another call… but I don’t trust you yet
—
These are silent objections.
But they’re loud in behavior.
Want to close more?
Start listening for what isn’t said -
And fixing what’s behind it.
Which one do you think kills the most deals?
They won’t say it.
But they’ll act on it.
Buyers don’t need to tell you they’ve checked out.
They’ll just:
• Shorten the call
• “Need more time”
• Ghost the thread
• Go with someone else
Here’s what’s often running through their heads:
1.) This feels like a pitch, not a conversation
2.) You sound like every other rep
3.) You lost me after the third slide
4.) You don’t get my world, you’re guessing
5.) I’m just browsing, not ready to buy
6.) I still don’t know what you actually do
7.) Your questions feel scripted
8.) I stopped reading after the second paragraph
9.) I’d book another call… but I don’t trust you yet
—
These are silent objections.
But they’re loud in behavior.
Want to close more?
Start listening for what isn’t said -
And fixing what’s behind it.
Which one do you think kills the most deals?
What Buyers Never Say But Always Think
They won’t say it.
But they’ll act on it.
Buyers don’t need to tell you they’ve checked out.
They’ll just:
• Shorten the call
• “Need more time”
• Ghost the thread
• Go with someone else
Here’s what’s often running through their heads:
1.) This feels like a pitch, not a conversation
2.) You sound like every other rep
3.) You lost me after the third slide
4.) You don’t get my world, you’re guessing
5.) I’m just browsing, not ready to buy
6.) I still don’t know what you actually do
7.) Your questions feel scripted
8.) I stopped reading after the second paragraph
9.) I’d book another call… but I don’t trust you yet
—
These are silent objections.
But they’re loud in behavior.
Want to close more?
Start listening for what isn’t said -
And fixing what’s behind it.
👇 Which one do you think kills the most deals?
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