“Follow your passion” is bad advice.
Passion alone won’t pay your bills. And talent alone won’t fulfil you.
The sweet spot?
Ikigai — the Japanese concept of purpose.
It sits at the crossroads of:
What you’re good at
↳ Skills you’ve mastered over time
What you love
↳ The things that energise you, not drain you
What the world needs
↳ Solving real problems for real people
What you can get paid for
↳ Turning value into income
Ikigai isn’t about chasing dreams blindly.
It’s about aligning meaning with money — and joy with skill.
Passion alone won’t pay your bills. And talent alone won’t fulfil you.
The sweet spot?
Ikigai — the Japanese concept of purpose.
It sits at the crossroads of:
What you’re good at
↳ Skills you’ve mastered over time
What you love
↳ The things that energise you, not drain you
What the world needs
↳ Solving real problems for real people
What you can get paid for
↳ Turning value into income
Ikigai isn’t about chasing dreams blindly.
It’s about aligning meaning with money — and joy with skill.
“Follow your passion” is bad advice.
Passion alone won’t pay your bills. And talent alone won’t fulfil you.
The sweet spot?
Ikigai — the Japanese concept of purpose.
It sits at the crossroads of:
✅ What you’re good at
↳ Skills you’ve mastered over time
❤️ What you love
↳ The things that energise you, not drain you
🌍 What the world needs
↳ Solving real problems for real people
💰 What you can get paid for
↳ Turning value into income
Ikigai isn’t about chasing dreams blindly.
It’s about aligning meaning with money — and joy with skill.
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