💡 Which AI Tool To Use (And When) Choosing the right AI isn’t about hype — it’s about fit. Here’s a quick guide to match the right tool to the right task 👇 🧠 DeepSeek — For Deep Reasoning & Logical Thinking Use when you need chain-of-thought reasoning, multi-step problem solving, or math-based logic tasks. 💬 ChatGPT — For Versatile Chatting & Custom Prompts Use when you need help with writing, brainstorming, planning, coding, or building custom workflows using GPT-4. 🔍 Perplexity — For Fast Web Research & Source-Based Answers Use when you need up-to-date info with cited sources, article summaries, or quick fact-checking. 📄 Notion AI — For Business Docs, Planning & Strategy Use when you’re drafting SOPs, business plans, meeting notes, or strategic roadmaps. ⚙️ Make(.)com / n8n(.)com — For Automating Tasks & Workflows Use when you want to automate lead gen, emails, CRM updates, or other repetitive business processes. 🎥 Synthesia — For AI-Generated Explainer or Training Videos Use when you need professional videos with AI avatars for onboarding, product tours, or marketing. 📝 TL;DV — For Meeting Transcripts & Highlights Use when you need Zoom, MS Teams, or Google Meet calls auto-recorded, summarized, and organized for follow-up. 🤖 LangChain / AutoGen / CrewAI — For Building Autonomous AI Agents Use when developing multi-step agents that reason, plan, and act using tools or APIs.

15 Important Marketing Terms You MUST Know (Save these to refer back to later!) If you run a business, you're in marketing. It's time to start acting like it. It doesn't matter if you're a founder, creator, or employer... If you don't get the fundamentals of marketing, you won't scale. Most people throw around words like "conversion" or "funnel," But have no idea what they're talking about. So I pulled together 15 marketing terms you actually need to understand: (Save the sheet and send it to your team 👇) 1. CAC ↳ How much it costs to acquire one paying customer. 2. NPS (Net Promoter Score) ↳ A simple metric that shows how likely customers are to recommend you. 3. CTR ↳ The % of people who click your ad or link after seeing it. 4. Conversion Rate ↳ The % of visitors who actually take action (buy, sign up, etc.) 5. Funnel ↳ The entire path from stranger to customer (top → bottom). 6. A/B Testing ↳ Running two versions of a page, ad, or email to see which one performs better. 7. ROAS ↳ Revenue generated for every $1 spent on ads. 8. CPC ↳ What you pay every time someone clicks your ad. 9. MQL (Marketing-Qualified Lead) This is a lead that’s shown interest but isn’t ready to buy yet. 10. Impressions ↳ How many times your content or ad was shown (including repeats). 11. Reach ↳ The number of unique people who saw your content or ad. 12. Organic Traffic ↳ Free traffic from SEO, social, referrals, etc. 13. Paid Traffic ↳ Traffic you control with ad spend (Facebook, YouTube, Google, etc.) 14. Churn Rate ↳ The % of customers who stop using or paying for your product. 15. Lead Magnet ↳ A free resource that gets someone into your funnel (checklist, trial, download, etc.) If these terms aren't part of your daily decision-making, You're flying blind. And if you want to connect with serious marketers doing the work, My weekly newsletter, Network to Net Worth, will show you how. I’ll set you up with the skills you need to create real connections.

Many entrepreneurs lack key analytical skills: They have a sense of urgency to make decisions quickly. Naturally thinking that often there is no time or need for analysis. Quick decision making is good, but: ➟ It should be based on logic. ➟ There should be some preliminary analysis performed. ➟ If you do not have time, someone else has to analyze it. I prepared a great cheat sheet with useful analytical frameworks. It introduces: A) Marketing Funnel B) Hofstede’s Cultural Dimensions C) Porter’s Five Forces D) Porter’s Diamond These tools can elevate your analytical skillset to the next level. P.S. What is you favorite analytical framework? 📌 Get a high resolution PDF: 1) Follow me @igor.buinevici 2) Sign up for my newsletter (link in bio) You will receive this PDF (+ many others) directly in your welcome email. _________ Streamline your hustle, scale with purpose. ⚙️

Plan and strategy are two distinct terms: Planning is a process, while strategy is logic. Many people confuse these terms: But let me explain the difference. The confusion often arises from how we use the term "strategy". Sometimes, we use "strategy" to refer to special concepts like "strategic finance" or "strategic marketing". Other times, we casually mention our plans to achieve goals, like saying, "My strategy to improve my grades is to study 10% more every day". However, in the context of business or organizations, strategy has a specific meaning. If every plan or process were labeled as a strategy, things would become very confusing. Here's the key difference: - Strategy is the underlying logic behind how an organization creates and captures value. - Planning is the method used to execute strategy. Put simply: - Strategy sets the goals, while planning helps to achieve them. A strategy outlines the reasons behind an organization's actions.

"How to create a multi-million $ one-person business. The 6 fundamental steps to take: Feel like you're lost in your career? Or perhaps lacking the life you want? The solution: Building your own one-person business. This can buy you: - Freedom - Flexibility - Your dream lifestyle Here are 6 fundamental steps to take. To get started today: 1. Ask yourself these ❓ 1. What tasks are eating up my time that could be delegated or automated? 2. How can I build once and sell over and over with minimal intervention? 3. What products can I create that solve pain points for my audience? 4. How can I simplify my services/products for maximum impact? 5. What specific pain points do my clients experience regularly? 6. What can I automate that would save me hours each week? 7. What’s stopping my audience from taking the next step? 8. What problem do I solve better than anyone else? 9. What does my audience care about the most? 2. Create high-margin, scaleable products 📈 For example: 🖥️ Digital courses 📖 Ebooks and guides 🔁 Subscription services 💻 SaaS tools 📋 Templates, frameworks, or checklists Pro tip: Build once, sell repeatedly without needing much maintenance. 3. Leverage AI & automation 🤖 1. Use AI to save time and money, helping you build at scale. E.g. using ChatGPT to help craft quality marketing content. 2. Automate workflows with tools like Zapier, Buffer, or Hootsuite. 3. Set up chatbot assistants for customer service and FAQs. 4. Audience funnel 🪹 Think about it like this: TOFU - Who's curious but not ready? MOFU - Who's exploring options? BOFU - Who's ready to buy? Pro tip: Focus on a niche audience for easier targeting and marketing. 5. Which platform? 🚉 LINKEDIN Best for: B2B businesses, consultants, coaches, service providers, personal branding. INSTAGRAM Best for: Creatives, eCommerce brands, lifestyle businesses, fitness, fashion, influencers. TWITTER (X) Best for: Tech businesses, startups, marketers, writers, thought leaders. YOUTUBE Best for: Educators, entertainers, fitness instructors, tutorial-based businesses. TIKTOK Best for: Entertainment, quick tips, personal brands, viral content creators. 6. Keep optimising ⚒️ Regularly analyse what works using tools like Google Analytics or social media insights. Refine your funnel based on performance (What converts? What engages?). If you're unhappy in your career; Start building something on the side.