That’s how you pick an Airbnb. Not how you build a brand. If you can swap logos with your competitor, And no one would notice... You don’t have a brand. You have a replica. A real brand isn't trying to fit in. They're too busy creating something that grabs attention, And creates real change in their industry. Too many businesses go for the easiest route: 🚫 Whatever looks familiar. 🚫 Whatever got the most buzz. 🚫 Whatever feels “safe.” And I get it - copycat marketing is easy. But if you’re echoing someone else’s brand... You’re playing their game. By their rules. In their arena. The top brands make their own rules, And build their own arena. Here’s how to stand out instead of blending in: 1️⃣ Know which hills you'll die on. ↳ What’s one belief you’d go to war over? ↳ That’s your brand’s heartbeat. 2️⃣ Stop 'marketing' and start mattering. ↳ Speak to your audience’s pain, not the latest trend. ↳ Focus on relevance before reach. 3️⃣ Pick a fight (strategically). ↳ You’re not for everyone (that’s the whole point). ↳ Take a stance. Draw a line. Find your niche. 4️⃣ Use your story with precision. ↳ Don’t talk about your brand. Show people what shaped it. ↳ Make it helpful and deeply human. 5️⃣ Consistency isn’t sexy, but it scales. ↳ Posting twice a month and praying for leads is hope. ↳ Strategy is what turns attention into income. Being a zebra in a world of horses isn't easy... But neither is watching your brand fail. The more you blend in, The more you disappear. The more you own your difference, The more people remember. What makes your brand stand out? Tell me in the comments.👇