Being a generalist is the fastest way to be forgettable. Look at the image: Your potential is like sunlight. If you focus it through a magnifying glass, you can start a fire. If you scatter it everywhere — nothing happens. The same goes for your skills, your business, or your brand. Most people spread themselves thin: → They say yes to every project. → They try to appeal to everyone. → They offer a bit of everything. And they get… average results. The smartest people pick one thing: ✅ They become known for something. ✅ They attract people who need that one thing. ✅ They get better results and build trust faster. Here’s how to focus your ‘beam’: → Define your niche: What problem do you solve best? → Say no to distractions: If it doesn’t align, drop it. → Build deep skills: Mastery attracts clients. → Talk to your audience: Solve their specific needs. → Keep refining: Focus sharpens over time. Your fire needs focus.