Your inbound marketing funnel isn’t broken—it’s just incomplete.

Most businesses focus on content creation but miss the bigger picture: guiding the customer through all five stages of the inbound funnel.

Here’s how to optimise each stage:
1️⃣ Plan: Develop a content strategy that aligns with your audience’s needs.
2️⃣ Reach: Use SEO, social media, and blogs to get your content in front of the right people.
3️⃣ Act: Ensure your website and blog offer engaging, relevant resources to help with decision-making.
4️⃣ Convert: Focus on the product, pricing, and promotions to close the deal.
5️⃣ Engage: Thrilled customers = repeat buyers + referrals. Prioritise advocacy to extend the cycle.

The key to success? Treat each stage with equal care. Neglecting one can derail your entire funnel.

Which stage of the funnel needs your attention?