Most CEOs don’t fail from bad decisions. They fail because they never even made one. ❌ They waver ❌ Delay ❌ Overthink And it annihilates momentum. Here’s how top CEOs make confident, clear decisions (quickly): 1. Define the real problem ↳ Most people solve surface-level symptoms ↳ Ask “why?” five times until it gets uncomfortable ↳ If it feels obvious, you haven’t dug deep enough 2. Set decision criteria early ↳ No criteria = endless debate ↳ Choose your 3 non-negotiables ↳ Score every option before discussing it 3. Gather input, not consensus ↳ Consensus slows you down ↳ Give 48 hours for input ↳ Then decide—solo 4. Consider the Reversibility ↳ Two-way door? Move fast ↳ One-way door? Slow down ↳ Save deep thinking for what really matters 5. Trust Your Gut Check ↳ Data shows what’s visible ↳ Your gut senses what’s missing ↳ Sleep on it. If you still feel off, pause 6. Commit and Communicate ↳ Half-decisions confuse your team ↳ Announce it. Set a deadline ↳ Make reversal harder than follow-through Clarity beats certainty. Every. Single. Time. Which step do you need most this week? Pick one. Try it. Watch what shifts.