Everyone says “content is king.” No one tells you how to actually create it. Most people just wing it. They post when they feel like it. They sit in front of a blinking cursor, wondering what to say. But high-performing content doesn't just happen. It’s built from proven structures that do the heavy lifting for you. Here are 4 I use daily: 1️⃣ L.E.V.E.R. Position your offer as the obvious solution. → Show what they’re wasting (time, money, effort) → Expose the mistake → Prove the solution works → Teach the principle → Redirect attention to action This isn’t “value.” It’s leverage. 2️⃣ F.L.O.W. Show how your system creates freedom. → Start with the bottleneck → Share what you built → Highlight the outcome → End with what happened without you Work once. Let the system take over. 3️⃣ S.T.I.C.K. Tell founder stories that actually build trust. → Start with a real moment → Share what triggered the change → Explain the shift in thinking → Show what changed → Nail the lesson Vulnerability only works if it’s structured. 4️⃣ C.O.D.E. Handle objections without sounding like sales. → Name what they believe → Challenge it → Back it up with real proof → Elevate the outcome The structures in this sheet aren't theoretical. They're why some posts fill your calendar, and others just get likes. Most people treat content like a diary. But the ones winning treat it like infrastructure. If your content isn't performing, the ideas probably aren't the problem. You're just not getting the point across clearly enough. ♻️ Repost if you’re done posting “when you feel like it” ➡️ Follow me, Nader Alnajjar, for more content that builds leverage Activate to view larger image,