15 Important Marketing Terms You MUST Know (Save these to refer back to later!) If you run a business, you're in marketing. It's time to start acting like it. It doesn't matter if you're a founder, creator, or employer... If you don't get the fundamentals of marketing, you won't scale. Most people throw around words like "conversion" or "funnel," But have no idea what they're talking about. So I pulled together 15 marketing terms you actually need to understand: (Save the sheet and send it to your team 👇) 1. CAC ↳ How much it costs to acquire one paying customer. 2. NPS (Net Promoter Score) ↳ A simple metric that shows how likely customers are to recommend you. 3. CTR ↳ The % of people who click your ad or link after seeing it. 4. Conversion Rate ↳ The % of visitors who actually take action (buy, sign up, etc.) 5. Funnel ↳ The entire path from stranger to customer (top → bottom). 6. A/B Testing ↳ Running two versions of a page, ad, or email to see which one performs better. 7. ROAS ↳ Revenue generated for every $1 spent on ads. 8. CPC ↳ What you pay every time someone clicks your ad. 9. MQL (Marketing-Qualified Lead) This is a lead that’s shown interest but isn’t ready to buy yet. 10. Impressions ↳ How many times your content or ad was shown (including repeats). 11. Reach ↳ The number of unique people who saw your content or ad. 12. Organic Traffic ↳ Free traffic from SEO, social, referrals, etc. 13. Paid Traffic ↳ Traffic you control with ad spend (Facebook, YouTube, Google, etc.) 14. Churn Rate ↳ The % of customers who stop using or paying for your product. 15. Lead Magnet ↳ A free resource that gets someone into your funnel (checklist, trial, download, etc.) If these terms aren't part of your daily decision-making, You're flying blind. And if you want to connect with serious marketers doing the work, My weekly newsletter, Network to Net Worth, will show you how. I’ll set you up with the skills you need to create real connections.