Most people think storytelling is just for writers and
filmmakers. But the best business leaders know better.

They use stories to close deals, inspire teams,
and build movements.

After studying how the best in the world communicate,
I noticed something fascinating.

They don't wing it.

They use specific frameworks that turn messages
into movements.

The Pixar framework?

It turns any change story into something memorable.

"Once upon a time, retail was only in stores.
Every day, people drove to shop.
One day, Amazon changed everything."

Simple. Memorable. Powerful.

Simon Sinek's Golden Circle works because
humans buy into purpose before products.

Start with why you exist.
Then show how you're different.
Finally, reveal what you deliver.

Watch how Apple does this in every launch.

The StoryBrand approach flips traditional marketing.

You're not the hero.
Your customer is.

You're just the guide helping them win.

The Hero's Journey isn't just for movies.
It brings founder stories to life.

The call to adventure.
The obstacles faced.
The transformation achieved.

We see ourselves in their struggle.

Three-Act Structure works because our brains
naturally think this way.

Setup. Conflict. Resolution.
Beginning. Middle. End.

It's how humans have shared knowledge forever.

ABT (And, But, Therefore)?

It's beautifully simple.

Here's the situation AND here's the context.
BUT something changed.
THEREFORE here's what happens next.

Clear thinking in three beats.

These aren't scripts to memorize.
They're lenses to see through.

Each one helps you connect differently.
Each one moves people in unique ways.

The magic happens when you know which framework
fits which moment.

And sometimes, when you blend them together.

Which one are you trying this week?

______________
Most people think storytelling is just for writers and filmmakers. But the best business leaders know better. They use stories to close deals, inspire teams, and build movements. After studying how the best in the world communicate, I noticed something fascinating. They don't wing it. They use specific frameworks that turn messages into movements. 💡 The Pixar framework? It turns any change story into something memorable. "Once upon a time, retail was only in stores. Every day, people drove to shop. One day, Amazon changed everything." Simple. Memorable. Powerful. 💡 Simon Sinek's Golden Circle works because humans buy into purpose before products. Start with why you exist. Then show how you're different. Finally, reveal what you deliver. Watch how Apple does this in every launch. 💡 The StoryBrand approach flips traditional marketing. You're not the hero. Your customer is. You're just the guide helping them win. 💡 The Hero's Journey isn't just for movies. It brings founder stories to life. The call to adventure. The obstacles faced. The transformation achieved. We see ourselves in their struggle. 💡 Three-Act Structure works because our brains naturally think this way. Setup. Conflict. Resolution. Beginning. Middle. End. It's how humans have shared knowledge forever. 💡 ABT (And, But, Therefore)? It's beautifully simple. Here's the situation AND here's the context. BUT something changed. THEREFORE here's what happens next. Clear thinking in three beats. These aren't scripts to memorize. They're lenses to see through. Each one helps you connect differently. Each one moves people in unique ways. The magic happens when you know which framework fits which moment. And sometimes, when you blend them together. Which one are you trying this week? ______________
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