I think what's interesting in Sri Lanka is that traditional media still holds a lot of sway, with many people referencing TV ads as a key source of information. When it comes to marketing, understanding your target audience is crucial. If you're going after Gen Z and younger crowds, digital is likely the way to go.

But if your audience is a bit older, traditional methods can still pack a punch, especially for building brand awareness. It's all about aligning your strategy with your audience's habits and preferences.

What are your thoughts?

Should we focus only on digital marketing or should it be a blend of both digital and transitional marketing?