Hiring a Social Media Manager? Stop expecting them also to be your video editor, designer and copywriter. Here’s the truth 👇 Social Media Managers: 🧭 Plan campaigns & content calendars 📊 Analyze insights & optimize performance 🤝 Build community & manage brand voice Content Creators: 🎥 Shoot & edit videos 🎨 Design posts, graphics & reels ✍️ Write engaging, creative copy Both roles are valuable. Both require different mindsets. When you merge them into one role, you get ↓ ❌ Lower quality ❌ Poor results ❌ Burnout ✨ The goal isn’t to find a “unicorn.” It’s to create synergy between strategy and execution. hashtag#SocialMedia hashtag#ContentMarketing hashtag#DigitalStrategy hashtag#SocialMediaManagers hashtag#ContentCreators hashtag#MarketingTruth