SEO?
“Just add some keywords”
”Get green lights on Yoast”
”Let’s write a blog and rank #1?”
”Can’t we just buy some backlinks?”

But SEO in 2025 is a totally different beast.

Here’s what it actually involves:

- Total Addressable Search Market
- Google Search Console
- “Don’t change URLs”
- Quick win keywords
- Customer research
- Programmatic SEO
- Entity optimization
- LLM optimization
- Keyword Insights
- Topical authority
- Site architecture
- Schema markup
- Core Web Vitals
- Monthly reports
- Log file analysis
- Google updates
- Brand mentions
- Screaming Frog
- Technical audit
- Content decay
- Internal linking
- XML Sitemaps
- Topic clusters
- “llms.txt file?”
- Search intent
- Link building
- “It depends”
- Crawlability
- Canonicals
- Robots.txt
- Digital PR
- Mentions
- Semrush
- E-E-A-T

Just adding keywords or getting green lights on Yoast doesn't get SEO results.

True SEO and holistic marketing does.

My ChatGPT Ranking Cheat Sheet:

(How I rank my business on ChatGPT for traffic & leads)

Founder: "How do I rank on ChatGPT?"
Me: "It boils down to AUTHORITY & PRESENCE. Let me explain:"

ChatGPT and LLMs rely on the Internet to make "inferences" to your questions.

If you ask it, "What's the best B2B SEO service online?", it's going to scour the Internet for data specific to that topic.

Then it compiles that data, parses it, and spits out their best judgement.

Here's a WINNING Strategy to Follow:

#1: Prompt Research

- Brainstorm a list of prompts your ICP is asking ChatGPT.
- Ask ChatGPT to come up with similar prompts.
- Search them and see what's provided.

#2: Results Analysis

- Analyze the answers and who's being mentioned.
- Search similar queries on Google & see what's ranking.
- Find content ideas & "best of lists" to get added to.

#3: Create Content

- Create new Service pages & blog content.
- "Steal" from competitors ranking top of ChatGPT & Google.
- Replicate content they have, but make it your own & better.
- Publish the content on social media & tag your brand.

#4: Build Authority

- Reach out to "best of lists" & pitch to get yourself included.
- Write your own "best of lists" to get them ranking on Google.
- Build high DR backlinks to create "authority" for your brand.

#5: Track Results

- Every 2-4 weeks, search the prompts on ChatGPT again.
- Take note of changes to the results & look for your brand.
- Repeat for 3-6 months until you're ranking on ChatGPT.

Ranking on LLMs & ChatGPT comes back to SEO.

You won't "magically" rank on ChatGPT w/out content & authority.

I dare you to try.

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What you think?

Steal my 7 Favorite SEO ChatGPT Prompts:

(Abridged versions below)

1. SEO Content Ideas
"You're an SEO expert with 10+ years of experience. Build a list of 100+ relevant subtopics using the hub and spoke method for the keyword: “SEO content creation.”

2. Keyword Research
"You're an expert in SEO keyword research. List low competition long-tail keywords related to: <insert main keyword>."

3. Hub & Spoke Ideas
"You're a seasoned SEO and content strategist. Create 10 Hub & Spoke topic clusters for a blog on: <insert main topic or keyword>."

4. 90-Day SEO Strategy
"You’ve helped scale sites using SEO. Build a 90-day SEO strategy for a business in <industry>. Break it down into easy-to-follow monthly tasks."

5. Blog Article Outline
"You’ve written 100s of SEO blogs. Create an outline with at least 10 headings/subheadings for the keyword: <insert keyword>, tailored to <insert ICP>."

6. Meta Description
"You're a top SEO copywriter. Write a compelling 150-character meta description for the article “What’s the Future of SEO and AI?” using the keyword: “future of seo.”"

7. Editing SEO Content
"You’re an expert editor. Given a blog draft, list improvements for grammar, readability, SEO, and content engagement. Make it more effective for the reader."

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Which do you like best?

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