SEO isn't just rankings anymore—it's SEO + LLM visibility!

If you can't see yourself in AI answers, your funnel has a blind spot.

I built a one-page KPI sheet to track both classic SEO health and how often you're retrieved & cited by AI engines.

What to track (fast scan):

Traffic & Visibility (SEO): Non-brand sessions, SOV Top-3/Top-10, SERP CTR by rank, organic branded sessions.

Engagement & Experience (SXO): Engaged session rate, time-to-firs action, scroll depth on key pages.

Conversion & Revenue: Conversion rate, revenue from organic, lead-quality %.

Technical & Site Health: Index coverage, core web vitals, crawl errors/blockers.

Off-Page & Authority: Net new relevant referring domains/month, new backlinks.

LLM Visibility (AEO/GEO): AI Overview inclusion rate, featured snippet/ PAA wins, citations per 100 prompts, Top-3 source share, AI referral traffic.

Measure rankings and citations—the combo that future-proofs growth.

You don’t need more ads. You need fewer mistakes.

Most marketing isn’t underperforming because of poor strategy.
It’s underperforming because of basic errors that go unchecked.

Here are the 4 areas where most teams get it wrong

🖥 Website Mistakes
Built in a rush or on a shoestring
Not mobile responsive
Ignoring SEO fundamentals
Tip: Build for the customer, not your ego

Social Media Mistakes
No strategy
Inconsistent messaging
Too much selling, not enough engaging
Tip: Your feed isn’t a billboard—it’s a conversation

Email Marketing Mistakes
Generic content
No segmentation
Missing call-to-actions
Tip: If your emails feel like spam, they’ll be treated like spam

Paid Advertising Mistakes
Wrong targeting
No data analysis
Poor mobile experience
Tip: Don’t set it and forget it. Optimise continuously

Great marketing isn’t just what you do.
It’s also what you avoid.

9 Types of SEO Every Business Should Know

Search Engine Optimization (SEO) is not one-size-fits-all. To maximize visibility and attract the right audience, businesses must understand the nine types of SEO.

On-Page SEO focuses on optimizing content, HTML elements, and internal links for better search rankings. Off-Page SEO builds credibility through backlinks and influencer engagement. Technical SEO improves site speed, crawlability, and resolves duplicate content issues.

Local SEO is essential for small businesses targeting nearby customers by optimizing Google My Business and local reviews. Enterprise SEO scales optimization for large websites, ensuring automation and efficiency. Link Building strengthens domain authority by earning high-quality backlinks and creating shareable content.

Content SEO emphasizes keyword-driven, high-value content like blogs and articles. Mobile SEO ensures websites are mobile-friendly with fast-loading pages, while Voice SEO optimizes for natural language and voice queries.

Together, these nine SEO types create a powerful strategy, helping businesses grow visibility, build trust, and achieve sustainable digital success.

Elements of Digital Marketing

Digital marketing is one of the most powerful tools for businesses in the modern age. It combines multiple elements to help brands reach their target audience effectively and build strong online visibility.

The foundation starts with website design and website content. A well-designed site attracts users, while quality content keeps them engaged and encourages conversions. To increase reach, businesses rely on SEO (Search Engine Optimization), ensuring their pages rank higher in search results.

Email marketing remains a cost-effective method to maintain customer relationships, while social media platforms like Facebook, Instagram, and Twitter drive engagement and brand awareness. YouTube marketing and podcasting add value by reaching audiences through video and audio content.

Additionally, strategies like Pay-per-Click ads, display ads, and online PR generate quick visibility and measurable results. Blogging plays a critical role in sharing knowledge, improving SEO, and establishing authority in the niche.

Together, these elements create a powerful digital ecosystem, enabling businesses to connect, grow, and succeed in the competitive online marketplace.

The Ultimate SEO Checklist for 2025

Search Engine Optimization (SEO) is the foundation of online visibility. To rank higher and attract the right audience, businesses must follow a comprehensive SEO checklist.

Start with SEO Basics: set up Google Analytics, create a sitemap, and ensure your site is indexed. Use essential tools like Google Search Console to monitor performance.

Next, focus on Keyword Research. Identify main and long-tail keywords, research competitors, and prioritize by difficulty and search volume. Adding question-based keywords can help capture voice search queries.

On-Page SEO is equally important. Optimize images, add internal links, and improve meta descriptions and title tags. Schema markup enhances visibility in search results.

For Off-Page SEO, build authority with guest posts, quality backlinks, and Google Business Profile optimization. Sharing content across platforms improves credibility.

Finally, strengthen your site with Technical SEO. Ensure mobile-friendliness, fast loading speed, HTTPS security, and fix broken links.

By combining these strategies, your website can achieve sustainable growth and long-term success.