I literally live and breathe this SEO framework.
5 years ago, I watched a SaaS company burn through 6 months of content budget. 60 blog posts on topics like "what is email marketing" and "benefits of newsletters."
Their traffic skyrocketed, but their revenue flatlined.
Their entire content game was backwards.
So that's when I built my "SEO Content Pyramid" to flip it completely and start at the top.
Here's how it works:
1. Convert (Top of Pyramid)
High-intent content for people ready to buy.
A. Competitor Comparisons
âŗ "beehiiv vs Kit"
âŗ "Kit alternatives"
B. Product Reviews
âŗ "beehiiv reviews" (brand)
âŗ "Kit review" (competitor)
C. Buyer Guides
âŗ "Best newsletter platforms in 2025"
âŗ "Best newsletter tools for beginners"
D. Product Pages
âŗ "Email newsletter software"
âŗ "Newsletter platform pricing"
2. Discover (Middle of Pyramid)
Solution content for people exploring options.
A. Solve Pain Points
âŗ "How to start a newsletter"
âŗ "Newsletter best practises"
B. Case Studies
âŗ "Email marketing case studies"
âŗ "How [Brand] grew to 100k subscribers"
C. Data Studies
âŗ "Open rate benchmarks 2025"
âŗ "Email marketing statistics"
D. Templates and Tools
âŗ "Newsletter templates"
âŗ "Email subject line generator"
3. Awareness (Bottom of Pyramid)
Educational content for people learning and exploring.
A. Definitions
âŗ "What is open rate"
âŗ "Email deliverability explained"
B. Educational Guides
âŗ "How to increase email open rate"
âŗ "How to write engaging emails"
C. Industry Trends and News
âŗ "Gmail manage subscriptions feature"
âŗ "Email marketing trends 2025"
D. Ideas
âŗ "Newsletter content ideas"
âŗ "Email campaign ideas for holidays"
Start at the top with Convert content. Only move to Discover once you've covered every competitor comparison, product review, and buyer guide. Then tackle Awareness last.
This framework will 10x your SEO results.
5 years ago, I watched a SaaS company burn through 6 months of content budget. 60 blog posts on topics like "what is email marketing" and "benefits of newsletters."
Their traffic skyrocketed, but their revenue flatlined.
Their entire content game was backwards.
So that's when I built my "SEO Content Pyramid" to flip it completely and start at the top.
Here's how it works:
1. Convert (Top of Pyramid)
High-intent content for people ready to buy.
A. Competitor Comparisons
âŗ "beehiiv vs Kit"
âŗ "Kit alternatives"
B. Product Reviews
âŗ "beehiiv reviews" (brand)
âŗ "Kit review" (competitor)
C. Buyer Guides
âŗ "Best newsletter platforms in 2025"
âŗ "Best newsletter tools for beginners"
D. Product Pages
âŗ "Email newsletter software"
âŗ "Newsletter platform pricing"
2. Discover (Middle of Pyramid)
Solution content for people exploring options.
A. Solve Pain Points
âŗ "How to start a newsletter"
âŗ "Newsletter best practises"
B. Case Studies
âŗ "Email marketing case studies"
âŗ "How [Brand] grew to 100k subscribers"
C. Data Studies
âŗ "Open rate benchmarks 2025"
âŗ "Email marketing statistics"
D. Templates and Tools
âŗ "Newsletter templates"
âŗ "Email subject line generator"
3. Awareness (Bottom of Pyramid)
Educational content for people learning and exploring.
A. Definitions
âŗ "What is open rate"
âŗ "Email deliverability explained"
B. Educational Guides
âŗ "How to increase email open rate"
âŗ "How to write engaging emails"
C. Industry Trends and News
âŗ "Gmail manage subscriptions feature"
âŗ "Email marketing trends 2025"
D. Ideas
âŗ "Newsletter content ideas"
âŗ "Email campaign ideas for holidays"
Start at the top with Convert content. Only move to Discover once you've covered every competitor comparison, product review, and buyer guide. Then tackle Awareness last.
This framework will 10x your SEO results.
I literally live and breathe this SEO framework.
5 years ago, I watched a SaaS company burn through 6 months of content budget. 60 blog posts on topics like "what is email marketing" and "benefits of newsletters."
Their traffic skyrocketed, but their revenue flatlined.
Their entire content game was backwards.
So that's when I built my "SEO Content Pyramid" to flip it completely and start at the top.
Here's how it works:
1. Convert (Top of Pyramid)
High-intent content for people ready to buy.
A. Competitor Comparisons
âŗ "beehiiv vs Kit"
âŗ "Kit alternatives"
B. Product Reviews
âŗ "beehiiv reviews" (brand)
âŗ "Kit review" (competitor)
C. Buyer Guides
âŗ "Best newsletter platforms in 2025"
âŗ "Best newsletter tools for beginners"
D. Product Pages
âŗ "Email newsletter software"
âŗ "Newsletter platform pricing"
2. Discover (Middle of Pyramid)
Solution content for people exploring options.
A. Solve Pain Points
âŗ "How to start a newsletter"
âŗ "Newsletter best practises"
B. Case Studies
âŗ "Email marketing case studies"
âŗ "How [Brand] grew to 100k subscribers"
C. Data Studies
âŗ "Open rate benchmarks 2025"
âŗ "Email marketing statistics"
D. Templates and Tools
âŗ "Newsletter templates"
âŗ "Email subject line generator"
3. Awareness (Bottom of Pyramid)
Educational content for people learning and exploring.
A. Definitions
âŗ "What is open rate"
âŗ "Email deliverability explained"
B. Educational Guides
âŗ "How to increase email open rate"
âŗ "How to write engaging emails"
C. Industry Trends and News
âŗ "Gmail manage subscriptions feature"
âŗ "Email marketing trends 2025"
D. Ideas
âŗ "Newsletter content ideas"
âŗ "Email campaign ideas for holidays"
Start at the top with Convert content. Only move to Discover once you've covered every competitor comparison, product review, and buyer guide. Then tackle Awareness last.
This framework will 10x your SEO results.
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