The Only SEO Checklist You Need

Search Engine Optimization (SEO) is the backbone of online visibility, and following a clear checklist ensures success. The first step is mastering the SEO basics. Setting up tools like Google Search Console (GSC), Bing Webmaster Tools, and Google Analytics helps track website performance. Installing and configuring SEO plugins, generating and submitting sitemaps, and creating a Robots.txt file ensure smooth indexing. Regularly checking Search Console for manual actions and confirming your site is indexed are also essential.

Next comes Keyword Research, which drives traffic and relevance. Start by identifying competitors and conducting a keyword gap analysis. Discover your main "money" keywords and long-tail variations to capture specific audience searches. Finding question-based keywords and analyzing the intent of top-ranking pages helps refine content. Creating a keyword map and prioritizing keywords by search volume and difficulty ensures efficiency.

With the right tools like Semrush, Google Ads, or Answer The Public, you can streamline both basics and research, laying a solid SEO foundation.

SEO?
“Just add some keywords”
”Get green lights on Yoast”
”Let’s write a blog and rank #1?”
”Can’t we just buy some backlinks?”

But SEO in 2025 is a totally different beast.

Here’s what it actually involves:

- Total Addressable Search Market
- Google Search Console
- “Don’t change URLs”
- Quick win keywords
- Customer research
- Programmatic SEO
- Entity optimization
- LLM optimization
- Keyword Insights
- Topical authority
- Site architecture
- Schema markup
- Core Web Vitals
- Monthly reports
- Log file analysis
- Google updates
- Brand mentions
- Screaming Frog
- Technical audit
- Content decay
- Internal linking
- XML Sitemaps
- Topic clusters
- “llms.txt file?”
- Search intent
- Link building
- “It depends”
- Crawlability
- Canonicals
- Robots.txt
- Digital PR
- Mentions
- Semrush
- E-E-A-T

Just adding keywords or getting green lights on Yoast doesn't get SEO results.

True SEO and holistic marketing does.

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