• Below is a ChatGPT cheat sheet of one of our top carousels

    Where we share 7 prompts for using pro copywriting techniques.

    These are battle-tested and will 10x your effectiveness:

    • AIDA (Attention – Interest – Desire – Action)
    • PAS (Problem – Agitate – Solve)
    • BAB (Before – After – Bridge)
    • FAB (Features – Advantages – Benefits)
    • SSS (Star – Story – Solution)
    • PPPP (Picture – Promise – Prove – Push)
    • A FOREST (Alliteration – Facts – Opinions – Repetition – Examples – Statistics – Threes)

    Please reshare to help someone who needs this.
    Below is a ChatGPT cheat sheet of one of our top carousels Where we share 7 prompts for using pro copywriting techniques. These are battle-tested and will 10x your effectiveness: • AIDA (Attention – Interest – Desire – Action) • PAS (Problem – Agitate – Solve) • BAB (Before – After – Bridge) • FAB (Features – Advantages – Benefits) • SSS (Star – Story – Solution) • PPPP (Picture – Promise – Prove – Push) • A FOREST (Alliteration – Facts – Opinions – Repetition – Examples – Statistics – Threes) ♻️ Please reshare to help someone who needs this.
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  • Here's the original post:

    The most underrated skill?

    Being able to ask the right questions.


    A lot of people struggle to ask the questions that get the responses they need.

    Be it:

    - feedback
    - curiosity
    - clarification


    Here are 7 ways to help you do this:

    1. Define Your Goal
    ↳ Before asking, think about what you truly want to know.
    ↳ A clear goal will help shape your question.

    2. Use Simple Language
    ↳ Avoid jargon unless necessary.
    ↳ Ask in straightforward language to make it easy for others to understand.

    3. Be Precise
    ↳ Avoid vague questions.
    ↳ Instead of asking, "Can you explain this?" specify what "this" refers to and the aspect you need clarification on.

    4. Ask Open-Ended Questions
    ↳ Skip the "yes" or "no" questions unless that’s all you need.
    ↳ Go for "how," "why," or "what" questions to get detailed answers.

    5. Avoid Leading Questions
    ↳ Don’t put words in their mouth.
    ↳ Instead of asking, “Wouldn’t you say…?” ask neutrally to hear what they really think.

    6. Challenge Assumptions
    ↳ Be willing to ask about things that seem “obvious.”
    ↳ Sometimes, the best insights come from re-examining the basics.

    7. End with "Anything Else?"
    ↳ This simple question can prompt valuable final insights.
    ↳ It lets people share thoughts they might have missed earlier.


    Mastering this skill isn’t complicated.

    But it takes focus and intent.

    Every great question sharpens your understanding.

    Which tip do you think is the most important?

    -------
    Here's the original post: The most underrated skill? Being able to ask the right questions. A lot of people struggle to ask the questions that get the responses they need. Be it: - feedback - curiosity - clarification Here are 7 ways to help you do this: 1. Define Your Goal ↳ Before asking, think about what you truly want to know. ↳ A clear goal will help shape your question. 2. Use Simple Language ↳ Avoid jargon unless necessary. ↳ Ask in straightforward language to make it easy for others to understand. 3. Be Precise ↳ Avoid vague questions. ↳ Instead of asking, "Can you explain this?" specify what "this" refers to and the aspect you need clarification on. 4. Ask Open-Ended Questions ↳ Skip the "yes" or "no" questions unless that’s all you need. ↳ Go for "how," "why," or "what" questions to get detailed answers. 5. Avoid Leading Questions ↳ Don’t put words in their mouth. ↳ Instead of asking, “Wouldn’t you say…?” ask neutrally to hear what they really think. 6. Challenge Assumptions ↳ Be willing to ask about things that seem “obvious.” ↳ Sometimes, the best insights come from re-examining the basics. 7. End with "Anything Else?" ↳ This simple question can prompt valuable final insights. ↳ It lets people share thoughts they might have missed earlier. Mastering this skill isn’t complicated. But it takes focus and intent. Every great question sharpens your understanding. Which tip do you think is the most important? -------
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  • Businesses don't fail because of bad ideas.

    They fail because of bad strategy.

    The founders and CEOs who build successful businesses,
    Aren't necessarily smarter or better educated...

    They just have a clear strategy and plan of attack.

    In other words: they know where they’re going,
    And what to do if/when their plan breaks down.

    Strategy is an overarching system that helps you and your team:

    Maintain a clear purpose and mission.
    Remain flexible under pressure.
    Stay focused on priorities.

    And it evolves as the business grows.

    That's why I love this visualisation by Wendy McGuinness.

    It's the simplest and most effective framework,
    To keep your vision and your team aligned toward your long-term goals:

    Purpose
    ↳ This is your why.
    ↳ It’s what drives the business.

    Strategy
    ↳ This is your how.
    ↳ It keeps you focused, not scattered.

    Execution
    ↳ This is your action.
    ↳ It translates ideas into results.

    If you have a defined goal and space to adapt,
    You're already ahead of 99% of the competition.

    Because a really great strategy is basically a compass:
    It keeps you on course, even when you make a detour (or get completely lost).

    If you want to build a business with real direction,
    My newsletter Step By Step will help guide you.

    Every Sunday, I share:

    - Strategy breakdowns like this
    - Lessons from growing 8 & 9-figure companies
    - Tools to align your vision with your actions


    Businesses don't fail because of bad ideas. They fail because of bad strategy. The founders and CEOs who build successful businesses, Aren't necessarily smarter or better educated... They just have a clear strategy and plan of attack. In other words: they know where they’re going, And what to do if/when their plan breaks down. Strategy is an overarching system that helps you and your team: ✅ Maintain a clear purpose and mission. ✅ Remain flexible under pressure. ✅ Stay focused on priorities. And it evolves as the business grows. That's why I love this visualisation by Wendy McGuinness. It's the simplest and most effective framework, To keep your vision and your team aligned toward your long-term goals: 🧭 Purpose ↳ This is your why. ↳ It’s what drives the business. 📑 Strategy ↳ This is your how. ↳ It keeps you focused, not scattered. ⚙️ Execution ↳ This is your action. ↳ It translates ideas into results. If you have a defined goal and space to adapt, You're already ahead of 99% of the competition. Because a really great strategy is basically a compass: It keeps you on course, even when you make a detour (or get completely lost). If you want to build a business with real direction, My newsletter Step By Step will help guide you. Every Sunday, I share: - Strategy breakdowns like this - Lessons from growing 8 & 9-figure companies - Tools to align your vision with your actions
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  • "How to create a multi-million $ one-person business.

    The 6 fundamental steps to take:

    Feel like you're lost in your career?
    Or perhaps lacking the life you want?

    The solution:

    Building your own one-person business.

    This can buy you:

    - Freedom
    - Flexibility
    - Your dream lifestyle

    Here are 6 fundamental steps to take.
    To get started today:

    1. Ask yourself these

    1. What tasks are eating up my time that could be delegated or automated?

    2. How can I build once and sell over and over with minimal intervention?

    3. What products can I create that solve pain points for my audience?

    4. How can I simplify my services/products for maximum impact?

    5. What specific pain points do my clients experience regularly?

    6. What can I automate that would save me hours each week?

    7. What’s stopping my audience from taking the next step?

    8. What problem do I solve better than anyone else?

    9. What does my audience care about the most?

    2. Create high-margin, scaleable products

    For example:

    Digital courses
    Ebooks and guides
    Subscription services
    SaaS tools
    Templates, frameworks, or checklists

    Pro tip: Build once, sell repeatedly without needing much maintenance.

    3. Leverage AI & automation

    1. Use AI to save time and money, helping you build at scale. E.g. using ChatGPT to help craft quality marketing content.

    2. Automate workflows with tools like Zapier, Buffer, or Hootsuite.

    3. Set up chatbot assistants for customer service and FAQs.

    4. Audience funnel 🪹

    Think about it like this:

    TOFU - Who's curious but not ready?
    MOFU - Who's exploring options?
    BOFU - Who's ready to buy?

    Pro tip: Focus on a niche audience for easier targeting and marketing.

    5. Which platform?

    LINKEDIN

    Best for: B2B businesses, consultants, coaches, service providers, personal branding.

    INSTAGRAM

    Best for: Creatives, eCommerce brands, lifestyle businesses, fitness, fashion, influencers.

    TWITTER (X)

    Best for: Tech businesses, startups, marketers, writers, thought leaders.

    YOUTUBE

    Best for: Educators, entertainers, fitness instructors, tutorial-based businesses.

    TIKTOK

    Best for: Entertainment, quick tips, personal brands, viral content creators.

    6. Keep optimising

    Regularly analyse what works using tools like Google Analytics or social media insights.

    Refine your funnel based on performance (What converts? What engages?).


    If you're unhappy in your career;
    Start building something on the side.

    "How to create a multi-million $ one-person business. The 6 fundamental steps to take: Feel like you're lost in your career? Or perhaps lacking the life you want? The solution: Building your own one-person business. This can buy you: - Freedom - Flexibility - Your dream lifestyle Here are 6 fundamental steps to take. To get started today: 1. Ask yourself these ❓ 1. What tasks are eating up my time that could be delegated or automated? 2. How can I build once and sell over and over with minimal intervention? 3. What products can I create that solve pain points for my audience? 4. How can I simplify my services/products for maximum impact? 5. What specific pain points do my clients experience regularly? 6. What can I automate that would save me hours each week? 7. What’s stopping my audience from taking the next step? 8. What problem do I solve better than anyone else? 9. What does my audience care about the most? 2. Create high-margin, scaleable products 📈 For example: 🖥️ Digital courses 📖 Ebooks and guides 🔁 Subscription services 💻 SaaS tools 📋 Templates, frameworks, or checklists Pro tip: Build once, sell repeatedly without needing much maintenance. 3. Leverage AI & automation 🤖 1. Use AI to save time and money, helping you build at scale. E.g. using ChatGPT to help craft quality marketing content. 2. Automate workflows with tools like Zapier, Buffer, or Hootsuite. 3. Set up chatbot assistants for customer service and FAQs. 4. Audience funnel 🪹 Think about it like this: TOFU - Who's curious but not ready? MOFU - Who's exploring options? BOFU - Who's ready to buy? Pro tip: Focus on a niche audience for easier targeting and marketing. 5. Which platform? 🚉 LINKEDIN Best for: B2B businesses, consultants, coaches, service providers, personal branding. INSTAGRAM Best for: Creatives, eCommerce brands, lifestyle businesses, fitness, fashion, influencers. TWITTER (X) Best for: Tech businesses, startups, marketers, writers, thought leaders. YOUTUBE Best for: Educators, entertainers, fitness instructors, tutorial-based businesses. TIKTOK Best for: Entertainment, quick tips, personal brands, viral content creators. 6. Keep optimising ⚒️ Regularly analyse what works using tools like Google Analytics or social media insights. Refine your funnel based on performance (What converts? What engages?). If you're unhappy in your career; Start building something on the side.
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  • "The greatest strategists ever, weren't "strategists".

    They were simply people, with big responsibilities, who did highly strategic things naturally. Without using frameworks or templates or theory.

    So this begs the question:

    Why?

    What did they have that enabled them to do this, without any formal education?

    My theory is that it was something a bit like this - a collection of naturally strategic traits.

    Can you think of some more? Stick them in the comments!"


    ------

    You don’t need to have it all figured out to build something great.
    "The greatest strategists ever, weren't "strategists". They were simply people, with big responsibilities, who did highly strategic things naturally. Without using frameworks or templates or theory. So this begs the question: Why? What did they have that enabled them to do this, without any formal education? My theory is that it was something a bit like this - a collection of naturally strategic traits. Can you think of some more? Stick them in the comments!" ------ You don’t need to have it all figured out to build something great.
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