Stop solving problems. Start solving the right problems. Many teams waste time treating symptoms instead of addressing the root cause. Why? Because they don’t ask the right questions. The 5 Whys method is a simple yet powerful tool to uncover what’s really going on. 🔑 How it works: Identify the problem. Ask “Why?” five times, digging deeper with each question. Uncover the root cause and address it directly. 💡 Here’s an example: Problem: A product keeps failing quality tests. Why? The materials are defective. Why? Improper storage caused damage. Why? Storage areas are damp. Why? There’s no ventilation. Why? The team wasn’t trained to manage environmental risks. Root cause: Lack of training. Solution: Invest in team education, not just equipment repairs. Addressing symptoms only delays bigger issues. Solving the root cause leads to long-term success. Are you addressing symptoms or solving root problems in your work? Let me know below.

Every multimillion $ business I know is adapting to AI marketing. Every failing business is doing the opposite. People are falling behind without realising it. Somehow they are still ignoring AI... (In particular, AI search) And their businesses will suffer because of it. The best time to learn this new AI-powered funnel was yesterday... The second best time is today. I've already used this exact playbook to: ✅ Drive millions of impressions and thousands of leads every month. ✅ Build and scale multiple 7 and 8‑figure companies. ✅ Generate over $10M in revenue this year alone. Here's how it works: (Check out the full sheet for examples/details 👇) 📢 Awareness ↳ Make people aware you exist. Online Location: - Organic social (LinkedIn, TikTok) - AI search (AEO + GEO) - Traditional SEO (top‑of‑funnel content) KPIs: - Impressions - AI citations in answers - Organic traffic growth Strategy: - Optimise content for AI answers. - Use founder‑led content marketing. - Publish broad awareness content for search. 📚 Consideration ↳ Educate and nurture that audience. Online Location: - Organic blogs - Educational social content - Forums KPIs: - Session time, scroll depth - Returning visits - AI snippet appearances Strategy: - Build mid‑funnel SEO content - Engage in communities AI scrapes - Use gated content to capture leads 🎯 Intent ↳ Capture those evaluating your offer. Online Location: - Bottom‑funnel SEO (pricing, reviews) - AI‑powered chatbots on landing pages - Branded search + referral traffic KPIs: - Demo requests, calendar bookings - Form completions - Branded search volume Strategy: - Optimise bottom‑funnel pages - Showcase proof with real data - Use interactive tools to capture leads 💳 Conversion ↳ Turn intent into revenue. Online Location: - Landing pages and checkout flows - Email nurture sequences - Social DMs KPIs: - Conversion rate - Revenue per lead - Cart abandonment rate Strategy: - Personalise CTAs using AI insights - A/B test AI‑generated page variants - Layer urgency: time‑bound offers and bonuses 🤝 Loyalty ↳ Retain and grow customers. Online Location: - Email (loyalty programs, upsell flows) - Community platforms (Discord, LinkedIn groups) - Help articles and SEO‑driven support hubs KPIs: - Retention rate, repeat purchase rate - Referral sign‑ups - Engagement in community spaces Strategy: - Build personalised loyalty loops - Use AI for predictive churn alerts - Encourage community‑led growth This is the only funnel you need to get ahead in 2025.

"The greatest strategists ever, weren't "strategists". They were simply people, with big responsibilities, who did highly strategic things naturally. Without using frameworks or templates or theory. So this begs the question: Why? What did they have that enabled them to do this, without any formal education? My theory is that it was something a bit like this - a collection of naturally strategic traits. Can you think of some more? Stick them in the comments!" ------ You don’t need to have it all figured out to build something great.

𝐇𝐞𝐲 𝐣𝐨𝐛 𝐬𝐞𝐞𝐤𝐞𝐫! 𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫𝐞𝐝 𝐰𝐡𝐲 𝐬𝐨𝐦𝐞 𝐂𝐕𝐬 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐭𝐨 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐭𝐚𝐛𝐥𝐞 𝐰𝐡𝐢𝐥𝐞 𝐨𝐭𝐡𝐞𝐫𝐬 𝐝𝐨𝐧'𝐭? 🔹 Selected CVs typically: 1. Clearly match job requirements by explicitly mentioning key responsibilities listed in the job description. 2 .Use concise bullet points rather than lengthy paragraphs. 3.Incorporate industry-specific keywords and job-related skills clearly visible at the top. 4. Present a professional, organized layout with clearly marked sections (e.g., Experience, Education, Skills). 5. Highlight measurable, quantifiable achievements (e.g., "Increased sales by 25% in 6 months"). 6. Are free from spelling and grammatical errors. 🔸 Unselected CVs often: 1. Are generic, with a "one-size-fits-all" approach. 2. Lack explicit alignment with the specific job requirements. 3. Miss critical keywords or industry-specific skills necessary for the role. 4. Include excessive personal information or irrelevant work history. 5. Feature dense paragraphs instead of bullet points, making them hard to read quickly. 6. Contain spelling, grammatical, or formatting mistakes. 🎯 Quick Tips to Get Your CV Selected: 1. Tailor your CV specifically to each role you're applying for. 2. Clearly align your experiences and skills with the job description. 3. Quantify your successes to showcase measurable impact. 4. Ensure your CV has a clean, easy-to-follow format with distinct sections and bullet points. Remember, recruiters typically spend only seconds scanning a CV make yours stand out instantly!

Top strategies for balanced leadership you need to know: Don’t let your leadership hang in the balance. Here’s how to create balance instead. High-performing leaders aren’t that way 100% of the time or by accident. Being the kind of leader that moves mountains & builds the best teams is a practice. A practice of balance. Practicing balanced leadership: → Prevents burnout for all → Creates intentional action → Makes your impact meaningful → Cultivates your well-roundedness → Creates healthy & sustainable culture Balance is a verb. It requires your constant effort. Use this quick guide to learn 9 areas of balance & take a minute to assess your level of balance in each. Find the areas you need to rebalance, research & seek self-guided education, & implement small changes to improve.