SEO? “Just add some keywords” ”Get green lights on Yoast” ”Let’s write a blog and rank #1?” ”Can’t we just buy some backlinks?” But SEO in 2025 is a totally different beast. Here’s what it actually involves: - Total Addressable Search Market - Google Search Console - “Don’t change URLs” - Quick win keywords - Customer research - Programmatic SEO - Entity optimization - LLM optimization - Keyword Insights - Topical authority - Site architecture - Schema markup - Core Web Vitals - Monthly reports - Log file analysis - Google updates - Brand mentions - Screaming Frog - Technical audit - Content decay - Internal linking - XML Sitemaps - Topic clusters - “llms.txt file?” - Search intent - Link building - “It depends” - Crawlability - Canonicals - Robots.txt - Digital PR - Mentions - Semrush - E-E-A-T Just adding keywords or getting green lights on Yoast doesn't get SEO results. True SEO and holistic marketing does.

Top strategies for balanced leadership you need to know: Don’t let your leadership hang in the balance. Here’s how to create balance instead. High-performing leaders aren’t that way 100% of the time or by accident. Being the kind of leader that moves mountains & builds the best teams is a practice. A practice of balance. Practicing balanced leadership: → Prevents burnout for all → Creates intentional action → Makes your impact meaningful → Cultivates your well-roundedness → Creates healthy & sustainable culture Balance is a verb. It requires your constant effort. Use this quick guide to learn 9 areas of balance & take a minute to assess your level of balance in each. Find the areas you need to rebalance, research & seek self-guided education, & implement small changes to improve.

Want to build a real network? Start emailing like a CEO. If you want to put feelers out, You send a DM. If you want to discuss something serious, You send an email. ✅ It shows respect, ✅ It has credibility, ✅ And it actually gets read. Here's how the CEOs are doing it: 1️⃣ The Direct Ask Subject: Quick ask – [Topic] Hey [Name], I know your time’s valuable so I’ll keep it short. I’m looking to [specific ask]. You’re the best person I can learn from, so I figured I’d reach out directly. If this isn’t the right time, totally get it, just figured it was worth asking. Thanks either way. – [You] 2️⃣ The No-BS Intro Request Subject: Can you intro me to [Name]? Hey [Name], I saw you’re connected with [X] — any chance you’d be open to an intro? I’m working on [quick 1-liner] and think there’s serious alignment. Happy to send a blurb you can forward. Let me know if that works. – [You] 3️⃣ The "Saw You Speak/Post" Follow-Up Subject: Loved your [talk/post] on [topic] Hey [Name], Your [talk/post] on [platform] stood out, not just BS, real value. I had a quick follow-up question if you’re open to it. (And if not, still wanted to say it was solid.) Thanks, - [You] 4️⃣ The Give-Then-Ask Subject: Thought this might be useful Hey [Name], Saw you were focused on [topic]. Here’s a resource/tool/perspective I thought might help: [Link or tip] If you ever want to jam on [area], I’d love to connect—I’ve worked with a few brands in that space. Appreciate your work. – [You] 5️⃣ The “What You’re Building Is Sick” Email Subject: You’re building something cool Hey [Name], Just wanted to say, what you’re building at [Company] is dope. I’m always curious to connect with people who move fast and think different. If you’re up for a quick intro chat, I’m in. If not, keep crushing it. – [You] 6️⃣ The Follow-Up With Value Subject: Quick follow-up – added something Hey [Name], Following up on my last note and figured I’d make it useful. Here’s something you might find helpful based on what you’re working on: [Insert tip, trend, or insight] Still open to connecting if you are. – [You] There are 3 more in the pinned comment below ⬇️ If you’re not sending some version of these emails every week, You’re leaving opportunities on the table. Want more networking advice you can actually use? Network to Net Worth is where I share how I turned proximity into profit. And how you can do the same through smart outreach and deeper relationships.

You didn't leave your 9-5 to work 24/7. But somehow you're busier than ever. It starts small: → An email here. → A "quick fix" there. Before you know it, Your company can't function without you. Here are the signs your business is addicted to you: 1. Every decision runs through you. ↳ People wait for your approval, even for things they should own. 2. You can't take a true vacation. ↳ Even out of town, you're mentally checked in. 3. You "fix" everyone's work. ↳ You're convinced that "doing it yourself" is faster. 4. Your culture runs on your mood. ↳ Constant mood shifts disrupts the team's overall workflow. 5. Your calendar is a game of Tetris. ↳ You're in back-to-back calls all day. 6. You're the firefighter. ↳ No matter the crisis, people come to you. 7. You can't imagine scaling without you in it. ↳ You think growth means giving up more of yourself. If your business falls apart when you step away, You don't own a business. You've built a job. Which one of these hits hardest? ________________ ♻️ If this hits home, share it with your network.

6 storytelling frameworks you need to know. Most CEOs get storytelling wrong. And it's costing them millions. I've seen brilliant ideas die in boardrooms. Watched potential investors check their phones. Noticed employees' eyes glaze over during speeches. Not because the ideas were bad. But because the story wasn't there. These 6 frameworks change everything: 1) Simon Sinek's Golden Circle ↳ Don't start with what you do. Start with WHY you do it. ↳ Then explain HOW you do it differently. ↳ Only then share WHAT you actually offer. When Airbnb pitches, they don't just say "we rent rooms." They start with "we create belonging." 2) Minto's Pyramid Principle ↳ Hit them with your main point first. ↳ Support it with clear evidence. ↳ Add details only if they ask. Your busy stakeholders will love you for this. No more waiting until slide 20 for the punchline. 3) The Pixar Pitch ↳ "Once upon a time..." (set the scene) ↳ "Every day..." (show the problem) ↳ "Until one day..." (introduce your solution) ↳ "Because of that..." (share the impact) ↳ "Until finally..." (reveal the transformation) This structure is pure magic for showing your company's journey or vision. 4) StoryBrand Framework ↳ Your customer is Luke Skywalker ↳ You're Yoda, the guide ↳ Show them how to win Stop making your company the hero. It's not about you. 5) What, So What, Now What ↳ State the facts clearly ↳ Explain why anyone should care ↳ Define the next steps Perfect for turning quarterly reports from sleep aids into action drivers. 6) ABT (And, But, Therefore) ↳ Set up what everyone agrees on ↳ Introduce the challenge ↳ Present your solution When you need to be quick and compelling, this is your go-to. In today's world, the best story wins. It wins the talent. It wins the customers. It wins the investment. Your brilliance deserves a story that matches it. Master these frameworks, and watch what happens to: Your impact. Your influence. Your bottom line. ♻️ Repost to help a CEO in your network.