Every multimillion $ business I know is adapting to AI marketing. Every failing business is doing the opposite. People are falling behind without realising it. Somehow they are still ignoring AI... (In particular, AI search) And their businesses will suffer because of it. The best time to learn this new AI-powered funnel was yesterday... The second best time is today. I've already used this exact playbook to: ✅ Drive millions of impressions and thousands of leads every month. ✅ Build and scale multiple 7 and 8‑figure companies. ✅ Generate over $10M in revenue this year alone. Here's how it works: (Check out the full sheet for examples/details 👇) 📢 Awareness ↳ Make people aware you exist. Online Location: - Organic social (LinkedIn, TikTok) - AI search (AEO + GEO) - Traditional SEO (top‑of‑funnel content) KPIs: - Impressions - AI citations in answers - Organic traffic growth Strategy: - Optimise content for AI answers. - Use founder‑led content marketing. - Publish broad awareness content for search. 📚 Consideration ↳ Educate and nurture that audience. Online Location: - Organic blogs - Educational social content - Forums KPIs: - Session time, scroll depth - Returning visits - AI snippet appearances Strategy: - Build mid‑funnel SEO content - Engage in communities AI scrapes - Use gated content to capture leads 🎯 Intent ↳ Capture those evaluating your offer. Online Location: - Bottom‑funnel SEO (pricing, reviews) - AI‑powered chatbots on landing pages - Branded search + referral traffic KPIs: - Demo requests, calendar bookings - Form completions - Branded search volume Strategy: - Optimise bottom‑funnel pages - Showcase proof with real data - Use interactive tools to capture leads 💳 Conversion ↳ Turn intent into revenue. Online Location: - Landing pages and checkout flows - Email nurture sequences - Social DMs KPIs: - Conversion rate - Revenue per lead - Cart abandonment rate Strategy: - Personalise CTAs using AI insights - A/B test AI‑generated page variants - Layer urgency: time‑bound offers and bonuses 🤝 Loyalty ↳ Retain and grow customers. Online Location: - Email (loyalty programs, upsell flows) - Community platforms (Discord, LinkedIn groups) - Help articles and SEO‑driven support hubs KPIs: - Retention rate, repeat purchase rate - Referral sign‑ups - Engagement in community spaces Strategy: - Build personalised loyalty loops - Use AI for predictive churn alerts - Encourage community‑led growth This is the only funnel you need to get ahead in 2025.

Consistency is not growth. It's only half the battle: I see this advice everywhere: "Just be consistent and you'll get there." I've seen people: ⚠️ Consistently pitch the same failing product ⚠️ Consistently work 80-hour weeks without results ⚠️ Consistently network without building real relationships I'm not saying consistency isn't crucial. It is. But it won't get you to your goal alone. Here's the full equation: Consistency + Intentional Change = Growth The real work starts here: 1. Spot your loops ↳ Where you're consistent but not improving 2. Learn from experts ↳ Ask people who've solved what you're facing 3. Adjust your approach ↳ Keep showing up, but actually make changes Show up every day AND: ↳ Challenge your assumptions ↳ Question your methods ↳ Upgrade your toolkit Let's stop celebrating consistency alone. Start asking, "What do I need to change while staying consistent?" That's where real growth happens. ====== 🎤 Want to be interviewed and get your message in front of thousands of people? We’re kicking off a new interview series with people who’ve got deep experience and real stories to share 🙌

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Have you heard that yet: "Let’s cut the QA testers and AI can handle it now" And boom, just like that, decades of experience, critical thinking and product protection are replaced by AI. Let me be clear: I’m all for AI. I use it, we use it to support our clients. I write about it and talk about it but very carefully without providing empty promises or painting rosy pictures. I don’t see AI as a magical quality solution at least not yet. It can’t "bake in" quality or thoroughly test applications with guaranteed zero-defect leakage or zero risk in production. AI can’t feel the product or spot usability issues. It can’t think like a hacker and handle security or penetration testing. It can’t magically detect performance or scalability bottlenecks and act as your performance engineer. It cannot do a thorough accessibility testing. It also can’t reliably convert manual test cases into stable automation scripts. The list goes on… Yes, AI can assist and boost efficiency in certain areas, but no, it absolutely cannot replace my testers. But replacing your QA team entirely with AI? That’s not strategy, that’s wishful thinking. AI doesn’t ask tough questions. It doesn’t notice when requirements are vague. It doesn’t challenge assumptions or raise red flags when something feels off. My testers and your testers do that. The ones you just let go. Cutting QA may look good on a spreadsheet for a moment, but what happens when bugs slip into production, customers churn, or your team loses trust in the product? AI can be powerful, but only with human oversight, human judgment, and human accountability. Let's not chase cost savings today just to pay the price in quality tomorrow. Human + AI = The real magic. Let’s use both wisely. Avoid the costly mistakes today that might come back to bite you tomorrow. Thoughts?

Rejection hurts. Job searching can feel relentless. You spend hours: - Tailoring your CV - Crafting applications - Preparing for interviews You go through multiple rounds. Each one building your hopes higher. And then an email lands in your inbox: “We regret to inform you.” It’s brutal. I’ve been there. Years ago, I was rejected 50 times before I landed my dream job. And now after helping thousands of graduates land their dream roles too... Every job seeker needs to know this 1 thing. Rejection is NORMAL. It’s not a reflection of your worth or potential. Here's How To Turn Rejection Into Success: 1️⃣ Ask For Feedback ↳ Find out why you weren't selected. ↳ Apply what you learn for future applications. 2️⃣ Customise Your CV For Each Application ↳ Highlight results & use keywords from job description. ↳ Adopt the employers language. 3️⃣ Practice Interviewing ↳ Don't relax once you land an interview. ↳ Rehearse answers, record yourself & refine your answers. 5️⃣ Stay In Touch With Interviewers ↳ Send a thank-you message, even if you’re rejected. ↳ Ask for future opportunities. 6️⃣ Track Your Progress ↳ Create a tracker for applications, follow-ups & feedback. ↳ Spot patterns in your approach (e.g. applying earlier = more success). 7️⃣ Take Care Of Yourself ↳ Rejection is tough - give yourself time to process it. ↳ Celebrate small wins to keep your momentum going. Every rejection brings you closer to the right opportunity. Trust the process. Keep learning, improving & moving forward. You’ve got this! ♻️ Repost this to your audience.