Businesses don't fail because of bad ideas. They fail because of bad strategy. The founders and CEOs who build successful businesses, Aren't necessarily smarter or better educated... They just have a clear strategy and plan of attack. In other words: they know where they’re going, And what to do if/when their plan breaks down. Strategy is an overarching system that helps you and your team: ✅ Maintain a clear purpose and mission. ✅ Remain flexible under pressure. ✅ Stay focused on priorities. And it evolves as the business grows. That's why I love this visualisation by Wendy McGuinness. It's the simplest and most effective framework, To keep your vision and your team aligned toward your long-term goals: 🧭 Purpose ↳ This is your why. ↳ It’s what drives the business. 📑 Strategy ↳ This is your how. ↳ It keeps you focused, not scattered. ⚙️ Execution ↳ This is your action. ↳ It translates ideas into results. If you have a defined goal and space to adapt, You're already ahead of 99% of the competition. Because a really great strategy is basically a compass: It keeps you on course, even when you make a detour (or get completely lost). If you want to build a business with real direction, My newsletter Step By Step will help guide you. Every Sunday, I share: - Strategy breakdowns like this - Lessons from growing 8 & 9-figure companies - Tools to align your vision with your actions

"How to create a multi-million $ one-person business. The 6 fundamental steps to take: Feel like you're lost in your career? Or perhaps lacking the life you want? The solution: Building your own one-person business. This can buy you: - Freedom - Flexibility - Your dream lifestyle Here are 6 fundamental steps to take. To get started today: 1. Ask yourself these ❓ 1. What tasks are eating up my time that could be delegated or automated? 2. How can I build once and sell over and over with minimal intervention? 3. What products can I create that solve pain points for my audience? 4. How can I simplify my services/products for maximum impact? 5. What specific pain points do my clients experience regularly? 6. What can I automate that would save me hours each week? 7. What’s stopping my audience from taking the next step? 8. What problem do I solve better than anyone else? 9. What does my audience care about the most? 2. Create high-margin, scaleable products 📈 For example: 🖥️ Digital courses 📖 Ebooks and guides 🔁 Subscription services 💻 SaaS tools 📋 Templates, frameworks, or checklists Pro tip: Build once, sell repeatedly without needing much maintenance. 3. Leverage AI & automation 🤖 1. Use AI to save time and money, helping you build at scale. E.g. using ChatGPT to help craft quality marketing content. 2. Automate workflows with tools like Zapier, Buffer, or Hootsuite. 3. Set up chatbot assistants for customer service and FAQs. 4. Audience funnel 🪹 Think about it like this: TOFU - Who's curious but not ready? MOFU - Who's exploring options? BOFU - Who's ready to buy? Pro tip: Focus on a niche audience for easier targeting and marketing. 5. Which platform? 🚉 LINKEDIN Best for: B2B businesses, consultants, coaches, service providers, personal branding. INSTAGRAM Best for: Creatives, eCommerce brands, lifestyle businesses, fitness, fashion, influencers. TWITTER (X) Best for: Tech businesses, startups, marketers, writers, thought leaders. YOUTUBE Best for: Educators, entertainers, fitness instructors, tutorial-based businesses. TIKTOK Best for: Entertainment, quick tips, personal brands, viral content creators. 6. Keep optimising ⚒️ Regularly analyse what works using tools like Google Analytics or social media insights. Refine your funnel based on performance (What converts? What engages?). If you're unhappy in your career; Start building something on the side.

9 powerful ways to level up your thinking: 1. 10-Year Horizon ↳ "Plan in decades, think in years, work in months, live in days." 2. SWOT Analysis ↳ Before any major decision, map your strengths, weaknesses, opportunities, and threats. 3. Second-Order Thinking ↳ Think beyond what happens next by asking “And then what?” 4. Inversion ↳ Imagine the worst possible outcome, then work backwards to prevent it. 5. Kaizen and Kaikaku ↳ Balance incremental improvements with breakthrough innovations. 6. Category of One ↳ Create something so unique that you escape competition entirely. 7. Skill Stacking ↳ Become top 10% in several skills, and you create a rare combination that opens top 1% opportunities. 8. Barbell Strategy ↳ Place 90% of your time, money, and energy into low-risk bets and 10% into high-risk, high-upside opportunities. 9. Regret Minimization ↳ When facing tough decisions, ask: "Will I regret not trying this in 10 years?" The best part? You can apply these to your career, business, and life. Start with one. Master it. Then move to the next. You’ll be thinking strategically in no time.

Push marketing isn’t dead. It’s just lazy when it’s all you rely on. Push = “Buy now.” Pull = “Come learn with us.” One is direct. The other is strategic. Both have a place — if you know how to use them. Here’s the real problem: Most marketers treat push like a megaphone and pull like a buzzword. 🔻 Push works when: → You’ve got a product launch → You’re targeting a mass market → You want conversions fast 🔺 Pull works when: → You want to build loyalty → You’re targeting a niche audience → You care about long-term growth But relying on only one is like trying to run a business with one leg. TV ads and cold emails might still get attention. But consistent content and strong SEO will keep it. Get tactical. Not trendy. Which do you lean towards in your current strategy — Push or Pull? Let’s discuss ⬇️ Great image by: Kenny Song on Pinterest ------ Great marketing starts with the right mindset. Luckily, we have one.

69% of employees say they want more feedback. Steal this sheet to become a better leader: Outstanding leaders offer instructive feedback. They know it's one of the best ways to help people grow. Constructive feedback, when given properly, Can take your business to the next level. Steal this guide to giving better feedback. Here's a sneak peek of what's included: 4 feedback and improvement models: 1. SBI model: Avoids ambiguity and provides specific actions. 2. COIN model: Focuses on building stronger relationships. 3. GROW model: Adaptable, iterative coaching approach. 4. CEDAR model: A structured, actionable process. Top 5 tips from Harvard for giving productive feedback: 👍 Start with empathy 📋 Plan in advance 🎯 Be specific & focused. 🎙️ Encourage open conversation 🧠 Look ahead and embrace innovation How to offer feedback during meetings: 👫 Make them the focus of the meeting ☑️ Build rapport, then dive in 👤 Understand their needs 🥪 Sandwich criticism with praise 🔇 Choose a calm, safe environment 👂 Listen actively with your full attention 💬 Provide specific, actionable advice 🤝 Establish mutually meaningful goals Don't let weak communication hold you back. Save this sheet to start giving better feedback. What's your favorite feedback tip? Let me know in the comments ⬇️ ______________ Pull up a chair, the best conversations happen here.