Being a generalist is the fastest way to be forgettable.
Look at the image:
Your potential is like sunlight.
If you focus it through a magnifying glass, you can start a fire.
If you scatter it everywhere — nothing happens.
The same goes for your skills, your business, or your brand.
Most people spread themselves thin:
→ They say yes to every project.
→ They try to appeal to everyone.
→ They offer a bit of everything.
And they get… average results.
The smartest people pick one thing:
They become known for something.
They attract people who need that one thing.
They get better results and build trust faster.
Here’s how to focus your ‘beam’:
→ Define your niche: What problem do you solve best?
→ Say no to distractions: If it doesn’t align, drop it.
→ Build deep skills: Mastery attracts clients.
→ Talk to your audience: Solve their specific needs.
→ Keep refining: Focus sharpens over time.
Your fire needs focus.
Look at the image:
Your potential is like sunlight.
If you focus it through a magnifying glass, you can start a fire.
If you scatter it everywhere — nothing happens.
The same goes for your skills, your business, or your brand.
Most people spread themselves thin:
→ They say yes to every project.
→ They try to appeal to everyone.
→ They offer a bit of everything.
And they get… average results.
The smartest people pick one thing:
They become known for something.
They attract people who need that one thing.
They get better results and build trust faster.
Here’s how to focus your ‘beam’:
→ Define your niche: What problem do you solve best?
→ Say no to distractions: If it doesn’t align, drop it.
→ Build deep skills: Mastery attracts clients.
→ Talk to your audience: Solve their specific needs.
→ Keep refining: Focus sharpens over time.
Your fire needs focus.
Being a generalist is the fastest way to be forgettable.
Look at the image:
Your potential is like sunlight.
If you focus it through a magnifying glass, you can start a fire.
If you scatter it everywhere — nothing happens.
The same goes for your skills, your business, or your brand.
Most people spread themselves thin:
→ They say yes to every project.
→ They try to appeal to everyone.
→ They offer a bit of everything.
And they get… average results.
The smartest people pick one thing:
â
They become known for something.
â
They attract people who need that one thing.
â
They get better results and build trust faster.
Here’s how to focus your ‘beam’:
→ Define your niche: What problem do you solve best?
→ Say no to distractions: If it doesn’t align, drop it.
→ Build deep skills: Mastery attracts clients.
→ Talk to your audience: Solve their specific needs.
→ Keep refining: Focus sharpens over time.
Your fire needs focus.
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