Your inbound marketing funnel isn’t broken—it’s just incomplete.

Most businesses focus on content creation but miss the bigger picture: guiding the customer through all five stages of the inbound funnel.

Here’s how to optimise each stage:
1️⃣ Plan: Develop a content strategy that aligns with your audience’s needs.
2️⃣ Reach: Use SEO, social media, and blogs to get your content in front of the right people.
3️⃣ Act: Ensure your website and blog offer engaging, relevant resources to help with decision-making.
4️⃣ Convert: Focus on the product, pricing, and promotions to close the deal.
5️⃣ Engage: Thrilled customers = repeat buyers + referrals. Prioritise advocacy to extend the cycle.

The key to success? Treat each stage with equal care. Neglecting one can derail your entire funnel.

Which stage of the funnel needs your attention?

Don't use ChatGPT to summarize YouTube videos.

Prompt Perplexity instead (for free):

☑ Go to perplexity .ai → It's like Google + ChatGPT.
☑ Copy the YouTube video link you want to analyze.
☑ Make sure you use "Perplexity Research" model.
☑ Then copy & paste my following prompt:

Prompt: "Extract all of the context from this YouTube video: [YOUR YOUTUBE VIDEO LINK].

1 - Extract the YouTube video transcript, entirely.
2 - Extract the YouTube video outline, entirely.
3 - Map out key ideas shared on the YouTube video.
4 - What's new & specific to this YouTube video?
5 - Fill the gaps with the author's blogs/interviews."

Steal my 7 Favorite SEO ChatGPT Prompts:

(Abridged versions below)

1. SEO Content Ideas
"You're an SEO expert with 10+ years of experience. Build a list of 100+ relevant subtopics using the hub and spoke method for the keyword: “SEO content creation.”

2. Keyword Research
"You're an expert in SEO keyword research. List low competition long-tail keywords related to: <insert main keyword>."

3. Hub & Spoke Ideas
"You're a seasoned SEO and content strategist. Create 10 Hub & Spoke topic clusters for a blog on: <insert main topic or keyword>."

4. 90-Day SEO Strategy
"You’ve helped scale sites using SEO. Build a 90-day SEO strategy for a business in <industry>. Break it down into easy-to-follow monthly tasks."

5. Blog Article Outline
"You’ve written 100s of SEO blogs. Create an outline with at least 10 headings/subheadings for the keyword: <insert keyword>, tailored to <insert ICP>."

6. Meta Description
"You're a top SEO copywriter. Write a compelling 150-character meta description for the article “What’s the Future of SEO and AI?” using the keyword: “future of seo.”"

7. Editing SEO Content
"You’re an expert editor. Given a blog draft, list improvements for grammar, readability, SEO, and content engagement. Make it more effective for the reader."

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Which do you like best?

Charismatic people are often boring speakers.
Shy people are often incredible. Here's why.

What makes a talk interesting
has very little connection
to the personality
of the speaker.

What actually makes a talk engaging?

→ Whether the content follows certain rules.

Many communicators don't realize
that writing content for a talk
is far different than
writing content for:

→ Blogs
→ Articles
→ Podcasts
→ LinkedIn Posts
→ Letters to Your Grandma

Public speaking content
follows its own set of rules.

If you follow these rules,
you can crush it ON stage
regardless of your personality OFF stage.

Here are five rules to get you started:

1. The Rule of Abstraction

→ When you're making a point, organize all your supporting information from most abstract to most concrete.

→ This will make it easy for the audience to follow your logic (and help you keep track of it as well).

2. The Rule of Controversy

→ When you're about to make a point, first state the common misconception(s) your point contradicts.

→ This isn't JUST about keeping things controversial and spicy.

→ It also adds clarity by giving people helpful context about what you're really trying to say.

3. The One Problem Rule

→ It's okay to have a talk with multiple points.

→ But it's not okay to try to solve multiple problems.

→ Trying to address multiple problems always leaves people confused about what your main purpose really was.

→ Make sure all your points solve one problem your audience is facing.

4. The Rule of Suspense

→ If you have multiple points, don't reveal them all upfront.

→ Instead, say, "I've got 3 points. The first one is..."

→ This will keep the audience in suspense, wondering what the next points will be.

5. The 2-Minute Rule

→ For every point you're making, there are different types of supporting content.

→ Ideas, one-liners, analogies, stories, action steps, etc.

→ People will stay most engaged if you change the type of content you use every two minutes.

————

Yes, this is a lot to think about.

But the nice thing is that you can manage all these things BEFORE you get on stage.

If you do the hard work on the front end of writing great content, delivery will get a whole lot easier.

You've got this!

Most people using AI to write are doing it wrong.
They’re letting the tool do the thinking for them — instead of using it to sharpen their own.

AI should assist your thinking, not replace it.

Here’s how to actually use AI to improve your writing — without sounding like a robot:

Rephrase for clarity
↳ Prompt: “Rephrase this sentence 5 ways keeping the meaning”
It helps you get unstuck fast.

Proofread like a pro
↳ Prompt: “Proofread for grammar and list all changes”
Better than Grammarly. Every time.

Ask for critique
↳ Prompt: “Give me feedback on clarity and structure”
It’ll catch the weak points you can’t see.

Swap your words
↳ Prompt: “Suggest 5 stronger words for [insert] in this paragraph”
Avoid boring and generic vocabulary.

Distil info
↳ Prompt: “Summarise this in 3 bullet points”
Use this for blogs, decks, even emails.

→ You don’t need to write less. You need to write better.

Save this list. Refer to it before your next draft.