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Writing down your goals makes you 42% more likely to achieve them.
Great share by: Lukas Stangl
Original post below
Writing down your goals makes you 42% more likely to achieve them.
Yet 99% of people won't do it.
Here are 3 research-backed truths that will change how you think about goals:
——
1/ 𝐃𝐢𝐟𝐟𝐢𝐜𝐮𝐥𝐭 𝐠𝐨𝐚𝐥𝐬 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮 𝐩𝐞𝐫𝐟𝐨𝐫𝐦 𝟗𝟎% 𝐛𝐞𝐭𝐭𝐞𝐫.
Everyone tells you to "start small."
The research says the opposite.
30 years of studies prove this.
Specific, difficult goals beat easy ones.
Your brain needs challenge to activate.
Without resistance, you coast.
——
2/ 𝐓𝐡𝐞 "𝐢𝐟-𝐭𝐡𝐞𝐧" 𝐟𝐨𝐫𝐦𝐮𝐥𝐚 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐛𝐲 𝟔𝟓%.
Meta-analysis of 94 studies proved this works.
Instead of: "I will improve my productivity."
Use: "If it's 9am Monday, then I tackle my hardest task."
This creates automatic behavior.
Your prefrontal cortex doesn't have to decide.
——
3/ 𝐒𝐡𝐚𝐫𝐢𝐧𝐠 + 𝐰𝐞𝐞𝐤𝐥𝐲 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 = 𝟕𝟔% 𝐬𝐮𝐜𝐜𝐞𝐬𝐬.
Another study tracked 270 people across 5 groups.
Group 1: Just thought about goals (43% success)
Group 5: Wrote + shared + weekly updates (76%)
That's 33% improvement just from accountability.
——
The uncomfortable reality:
Your goals aren't failing because they're too big.
They're failing because you follow bad advice.
Stop making it easier.
Start making it systematic.
——
Writing down your goals makes you 42% more likely to achieve them. Great share by: Lukas Stangl Original post below ⬇️⬇️⬇️ Writing down your goals makes you 42% more likely to achieve them. Yet 99% of people won't do it. Here are 3 research-backed truths that will change how you think about goals: —— 1/ 𝐃𝐢𝐟𝐟𝐢𝐜𝐮𝐥𝐭 𝐠𝐨𝐚𝐥𝐬 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮 𝐩𝐞𝐫𝐟𝐨𝐫𝐦 𝟗𝟎% 𝐛𝐞𝐭𝐭𝐞𝐫. Everyone tells you to "start small." The research says the opposite. 30 years of studies prove this. Specific, difficult goals beat easy ones. Your brain needs challenge to activate. Without resistance, you coast. —— 2/ 𝐓𝐡𝐞 "𝐢𝐟-𝐭𝐡𝐞𝐧" 𝐟𝐨𝐫𝐦𝐮𝐥𝐚 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐛𝐲 𝟔𝟓%. Meta-analysis of 94 studies proved this works. Instead of: "I will improve my productivity." Use: "If it's 9am Monday, then I tackle my hardest task." This creates automatic behavior. Your prefrontal cortex doesn't have to decide. —— 3/ 𝐒𝐡𝐚𝐫𝐢𝐧𝐠 + 𝐰𝐞𝐞𝐤𝐥𝐲 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 = 𝟕𝟔% 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. Another study tracked 270 people across 5 groups. Group 1: Just thought about goals (43% success) Group 5: Wrote + shared + weekly updates (76%) That's 33% improvement just from accountability. —— The uncomfortable reality: Your goals aren't failing because they're too big. They're failing because you follow bad advice. Stop making it easier. Start making it systematic. ——
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Improving SEO on your website is essential for boosting visibility and driving traffic. This guide outlines seven simple ways to enhance your SEO:
Add Keywords to Each Page: Ensure your content includes relevant keywords to improve search engine rankings.
Update Metadata: Optimize titles, descriptions, and image alt texts to make your website more search-friendly.
Optimize Images: Compress images before uploading to improve load time and user experience.
Fix Broken Links: Regularly check and fix broken links using tools like TinyPNG to prevent negative impacts on your SEO.
Add Social Sharing Buttons: Increase traffic and SEO by making it easy for visitors to share your content.
Update Older Content: Revise outdated blog posts or pages to keep them relevant and improve their ranking.
Set Up a Google Business Profile: Claim your profile to boost local SEO and increase your website’s visibility.
These simple strategies can significantly improve your website’s SEO over time.
Improving SEO on your website is essential for boosting visibility and driving traffic. This guide outlines seven simple ways to enhance your SEO: Add Keywords to Each Page: Ensure your content includes relevant keywords to improve search engine rankings. Update Metadata: Optimize titles, descriptions, and image alt texts to make your website more search-friendly. Optimize Images: Compress images before uploading to improve load time and user experience. Fix Broken Links: Regularly check and fix broken links using tools like TinyPNG to prevent negative impacts on your SEO. Add Social Sharing Buttons: Increase traffic and SEO by making it easy for visitors to share your content. Update Older Content: Revise outdated blog posts or pages to keep them relevant and improve their ranking. Set Up a Google Business Profile: Claim your profile to boost local SEO and increase your website’s visibility. These simple strategies can significantly improve your website’s SEO over time.
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This "Digital Marketing Cheat Sheet for Beginners" offers a clear, structured path for those just starting out in digital marketing. The 30-day quick start guide is divided into four weeks, covering essential tasks like setting up analytics, choosing a social platform, creating content, and reviewing performance. It emphasizes avoiding common mistakes such as focusing solely on follower count or neglecting regular analysis.
The cheat sheet also lists essential free tools like Google Analytics, Mailchimp, and Canva, along with key metrics to track, such as website visitors, email open rates, and social engagement. It encourages quick wins, including adding a lead magnet to your website and optimizing your Google My Business listing. The guide is a great resource to kickstart your digital marketing journey, focusing on growth, engagement, and continual learning.This "Digital Marketing Cheat Sheet for Beginners" offers a clear, structured path for those just starting out in digital marketing. The 30-day quick start guide is divided into four weeks, covering essential tasks like setting up analytics, choosing a social platform, creating content, and reviewing performance. It emphasizes avoiding common mistakes such as focusing solely on follower count or neglecting regular analysis. The cheat sheet also lists essential free tools like Google Analytics, Mailchimp, and Canva, along with key metrics to track, such as website visitors, email open rates, and social engagement. It encourages quick wins, including adding a lead magnet to your website and optimizing your Google My Business listing. The guide is a great resource to kickstart your digital marketing journey, focusing on growth, engagement, and continual learning.
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Old SEO vs New SEO: What’s Changed in 2025?
SEO isn’t what it used to be. The days of keyword stuffing, chasing backlinks, and focusing only on Google rankings are gone.
Old SEO was about:
• Keywords over intent
• Volume > depth
• Writing for bots
• Every backlink counts
• Rankings = success
New SEO is about:
• Optimizing for Google + AI (AI Overviews, snippets, PAA)
• Depth with E-E-A-T (Experience, Expertise, Authority, Trust)
• Intent-led content clusters
• Writing for humans first, bots second
• Reputable mentions and quality citations
• Success = being retrieved, cited, and converting
Key shift: Old SEO chased algorithms. New SEO builds trust, authority, and human-first value while preparing for AI-driven search.
The brands that adapt to this shift will own visibility, credibility, and conversions.
hashtag#SEO hashtag#DigitalMarketing hashtag#ContentStrategy hashtag#DigitalMarketingNoida hashtag#SearchEngineOptimization hashtag#MarketingTrends hashtag#AI hashtag#SEOStrategy2025Old SEO vs New SEO: What’s Changed in 2025? SEO isn’t what it used to be. The days of keyword stuffing, chasing backlinks, and focusing only on Google rankings are gone. Old SEO was about: • Keywords over intent • Volume > depth • Writing for bots • Every backlink counts • Rankings = success New SEO is about: • Optimizing for Google + AI (AI Overviews, snippets, PAA) • Depth with E-E-A-T (Experience, Expertise, Authority, Trust) • Intent-led content clusters • Writing for humans first, bots second • Reputable mentions and quality citations • Success = being retrieved, cited, and converting Key shift: Old SEO chased algorithms. New SEO builds trust, authority, and human-first value while preparing for AI-driven search. The brands that adapt to this shift will own visibility, credibility, and conversions. hashtag#SEO hashtag#DigitalMarketing hashtag#ContentStrategy hashtag#DigitalMarketingNoida hashtag#SearchEngineOptimization hashtag#MarketingTrends hashtag#AI hashtag#SEOStrategy2025
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Success starts with mindset.
Great share by: Andrew Aziz
Original post below
Success starts with mindset.
But which mindset shapes success?
Think about how you approach challenges.
What lens do you look through?
• Scarcity
• Abundance
• Growth
Each one drives very different choices.
And those choices create very different outcomes.
Scarcity Mindset is about limitation.
You believe there is never enough.
It often leads to:
→ Fear-based decisions
→ Missed opportunities
→ Seeing others as competition
Abundance Mindset is about possibility.
You believe opportunities can be created.
It often leads to:
→ Collaboration
→ Creative ideas
→ Celebrating others’ wins
Growth Mindset is about development.
You believe skills can be built through effort.
It often leads to:
→ Resilience
→ Persistence
→ Learning from setbacks
All three show up in everyday life.
But only two help you reach your potential.
Abundance gives you the confidence to try.
Growth helps you turn effort into progress.
Success is rarely about talent alone.
It is about your mindset and how you show up.
Which mindset are you leading with right now?
______________Success starts with mindset. Great share by: Andrew Aziz Original post below ⬇️⬇️⬇️ Success starts with mindset. But which mindset shapes success? Think about how you approach challenges. What lens do you look through? • Scarcity • Abundance • Growth Each one drives very different choices. And those choices create very different outcomes. 🛑 Scarcity Mindset is about limitation. You believe there is never enough. It often leads to: → Fear-based decisions → Missed opportunities → Seeing others as competition ✅ Abundance Mindset is about possibility. You believe opportunities can be created. It often leads to: → Collaboration → Creative ideas → Celebrating others’ wins 📈 Growth Mindset is about development. You believe skills can be built through effort. It often leads to: → Resilience → Persistence → Learning from setbacks All three show up in everyday life. But only two help you reach your potential. Abundance gives you the confidence to try. Growth helps you turn effort into progress. Success is rarely about talent alone. It is about your mindset and how you show up. Which mindset are you leading with right now? ______________
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I've helped over 100 brands fix their content creation.
And most of them face the SAME problem:
They focus on the top layers of content before building the foundations.
- They obsess over design, hooks, and storytelling...
- but skip the structure that makes content work long-term.
It’s like decorating a tasteless cake.
The audience might try, but will not get back to the content.
And that core problem splits into 4 sub-problems:
- Sub-Problem (1): They spend hours tweaking visuals instead of clarifying their ICP.
- Sub-Problem (2): They post daily but don’t follow consistent content pillars.
- Sub-Problem (3): They copy formats and ideas from others but don’t have a content plan.
- Sub-Problem (4): They start from scratch every day, without a repurposing strategy.
They’re trying to “fix” aesthetics while the real problem is deeper; their content creation lacks structure.
If you want to build a real content creation system, work on these 7 steps:
1. Define Your ICP: Know exactly who you’re talking to.
2. Messaging: Clarify what you solve and why you’re different.
3. Content Pillars: Focus on 3-5 topics that show your expertise.
4. Content Plan: Organize ideas and cadence for consistency.
5. Repurposing: Plan to turn one idea into many formats.
6. Copywriting: Write clearly about a specific topic.
7. Design: Make visuals support the message.
8. Bonus step: create your signature formats.
Which step do you find the most difficult?
I've helped over 100 brands fix their content creation. And most of them face the SAME problem: They focus on the top layers of content before building the foundations. - They obsess over design, hooks, and storytelling... - but skip the structure that makes content work long-term. It’s like decorating a tasteless cake. The audience might try, but will not get back to the content. And that core problem splits into 4 sub-problems: - Sub-Problem (1): They spend hours tweaking visuals instead of clarifying their ICP. - Sub-Problem (2): They post daily but don’t follow consistent content pillars. - Sub-Problem (3): They copy formats and ideas from others but don’t have a content plan. - Sub-Problem (4): They start from scratch every day, without a repurposing strategy. They’re trying to “fix” aesthetics while the real problem is deeper; their content creation lacks structure. If you want to build a real content creation system, work on these 7 steps: 1. Define Your ICP: Know exactly who you’re talking to. 2. Messaging: Clarify what you solve and why you’re different. 3. Content Pillars: Focus on 3-5 topics that show your expertise. 4. Content Plan: Organize ideas and cadence for consistency. 5. Repurposing: Plan to turn one idea into many formats. 6. Copywriting: Write clearly about a specific topic. 7. Design: Make visuals support the message. 8. Bonus step: create your signature formats. Which step do you find the most difficult?
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Gradually… then suddenly.
That’s how decline happens — in health, in relationships, in business.
Jack Welch, the legendary CEO of GE, had a mantra: “Change before you have to.”
Say what you will about him, but he was right.
The workaholic who ignores his family… until the ultimatum comes.
The smoker who thinks “one more won’t hurt”… until cancer forces the change.
The company that coasts on past success… until disruption wipes them out. (Hello, BlackBerry.)
By the time you have to change, it’s already too late to do it on your terms.
So the real question isn’t if change is coming.
It’s whether you’ll lead it, or be forced into it.
What’s one area of your life or business where you know you need to change before you have to?
Repost if someone in your network needs this reminder.Gradually… then suddenly. That’s how decline happens — in health, in relationships, in business. Jack Welch, the legendary CEO of GE, had a mantra: “Change before you have to.” Say what you will about him, but he was right. The workaholic who ignores his family… until the ultimatum comes. The smoker who thinks “one more won’t hurt”… until cancer forces the change. The company that coasts on past success… until disruption wipes them out. (Hello, BlackBerry.) By the time you have to change, it’s already too late to do it on your terms. So the real question isn’t if change is coming. It’s whether you’ll lead it, or be forced into it. 🔹 What’s one area of your life or business where you know you need to change before you have to? ♻️ Repost if someone in your network needs this reminder.
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Gradually… then suddenly.
That’s how decline happens — in health, in relationships, in business.
Jack Welch, the legendary CEO of GE, had a mantra: “Change before you have to.”
Say what you will about him, but he was right.
The workaholic who ignores his family… until the ultimatum comes.
The smoker who thinks “one more won’t hurt”… until cancer forces the change.
The company that coasts on past success… until disruption wipes them out. (Hello, BlackBerry.)
By the time you have to change, it’s already too late to do it on your terms.
So the real question isn’t if change is coming.
It’s whether you’ll lead it, or be forced into it.
What’s one area of your life or business where you know you need to change before you have to?
Repost if someone in your network needs this reminder.Gradually… then suddenly. That’s how decline happens — in health, in relationships, in business. Jack Welch, the legendary CEO of GE, had a mantra: “Change before you have to.” Say what you will about him, but he was right. The workaholic who ignores his family… until the ultimatum comes. The smoker who thinks “one more won’t hurt”… until cancer forces the change. The company that coasts on past success… until disruption wipes them out. (Hello, BlackBerry.) By the time you have to change, it’s already too late to do it on your terms. So the real question isn’t if change is coming. It’s whether you’ll lead it, or be forced into it. 🔹 What’s one area of your life or business where you know you need to change before you have to? ♻️ Repost if someone in your network needs this reminder.
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Running a solo business can be difficult.
Brilliant Share By: Andrew Bolis
Original Post Below
Running a solo business can be difficult.
AI helps you move faster without burning out.
From planning and design to writing and support.
This all-in-one AI stack handles every challenge solopreneurs face daily:
1. Strategy & Planning:
↳ Use ChatGPT, Notion AI, and Trello to generate ideas, organize projects, and stay on top of daily tasks.
2. Writing & Editing:
↳ Sharpen your writing with Grammarly, rewrite faster with Wordtune, and create high-converting copy using Jasper.
3. Design & Branding:
↳ Design scroll-stopping visuals, brand assets, and logos in minutes with Canva AI, Looka, and Kittl.
4. Website & App Building:
↳ Create professional websites and apps without code using Durable, 10Web, and Glide.
5. Marketing & Scheduling:
↳ Automate content creation and posting across all platforms with Buffer, Postly, and Typefully.
6. Analytics & Insights:
↳ Monitor performance, get high-ranking keywords, and analyze trends using Google Analytics, SEMrush, and BuzzSumo.
7. Customer Service & CRM:
↳ Automate support, capture leads, and manage communication with tools like Tidio, Otter AI, and Superhuman.
Use these AI tools to save time, work less, and grow faster.
------
Streamline your hustle, scale with purpose.Running a solo business can be difficult. Brilliant Share By: Andrew Bolis Original Post Below 👇 👇 👇 Running a solo business can be difficult. AI helps you move faster without burning out. From planning and design to writing and support. This all-in-one AI stack handles every challenge solopreneurs face daily: 1. Strategy & Planning: ↳ Use ChatGPT, Notion AI, and Trello to generate ideas, organize projects, and stay on top of daily tasks. 2. Writing & Editing: ↳ Sharpen your writing with Grammarly, rewrite faster with Wordtune, and create high-converting copy using Jasper. 3. Design & Branding: ↳ Design scroll-stopping visuals, brand assets, and logos in minutes with Canva AI, Looka, and Kittl. 4. Website & App Building: ↳ Create professional websites and apps without code using Durable, 10Web, and Glide. 5. Marketing & Scheduling: ↳ Automate content creation and posting across all platforms with Buffer, Postly, and Typefully. 6. Analytics & Insights: ↳ Monitor performance, get high-ranking keywords, and analyze trends using Google Analytics, SEMrush, and BuzzSumo. 7. Customer Service & CRM: ↳ Automate support, capture leads, and manage communication with tools like Tidio, Otter AI, and Superhuman. Use these AI tools to save time, work less, and grow faster. ------ Streamline your hustle, scale with purpose. ⚙️
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Top 8 Leadership Tools for Every Modern Leader
Great leadership isn’t about authority—it’s about influence, strategy, and empathy. The Top 8 Leadership Tools highlight key frameworks every leader must master.
Start with understanding the Three Types of Leadership: leading from the front, side, or back—each suited for different team dynamics. Identify your style in Which Type of Strategist Are You?, and sharpen decision-making using Six Questions to Boost Meeting Effectiveness.
Apply the 10 Principles of Strategic Leadership to drive vision and consistency, while balancing empathy and strength through Nice vs. Strong Leaders. Eliminate toxicity by addressing the 7 Types of Negativity to Kill, and learn the difference between Humble and Vulnerable Leadership to lead authentically.
Finally, embrace The Five Principles of Engaged Feedback to build trust, alignment, and growth.
Mastering these tools transforms leadership from managing people to inspiring purpose—and that’s the true mark of a visionary leader.Top 8 Leadership Tools for Every Modern Leader Great leadership isn’t about authority—it’s about influence, strategy, and empathy. The Top 8 Leadership Tools highlight key frameworks every leader must master. Start with understanding the Three Types of Leadership: leading from the front, side, or back—each suited for different team dynamics. Identify your style in Which Type of Strategist Are You?, and sharpen decision-making using Six Questions to Boost Meeting Effectiveness. Apply the 10 Principles of Strategic Leadership to drive vision and consistency, while balancing empathy and strength through Nice vs. Strong Leaders. Eliminate toxicity by addressing the 7 Types of Negativity to Kill, and learn the difference between Humble and Vulnerable Leadership to lead authentically. Finally, embrace The Five Principles of Engaged Feedback to build trust, alignment, and growth. Mastering these tools transforms leadership from managing people to inspiring purpose—and that’s the true mark of a visionary leader.0 Comentários 0 Compartilhamentos 396 Visualizações 0 Anterior -
You’re not tired — you’re distracted.
If you're constantly busy but nothing gets finished —
You're not managing time.
You're bleeding focus.
Here are 12 practical tactics to actually get sh*t done:
Just Start Rule
↳ 2 minutes is all it takes to break procrastination.
Manage Energy, Not Time
↳ Time is fixed. Energy is what drives output.
90-Min Deep Work
↳ Sprint, break, repeat. Your brain loves this rhythm.
The Rule of Three
↳ Focus on 3 priorities, not 30 distractions.
Anti-To-Do List
↳ Track what to avoid. Not everything deserves your time.
Time-Stamped Planning
↳ Estimate duration. Make your calendar realistic.
Switching Tax Awareness
↳ Task-switching costs up to 40% of your productivity.
Waiting Time Hack
↳ Commutes and queues = micro-task heaven.
Day Theming
↳ Plan your week. Focus on one thing per day.
Productive Boredom
↳ No phone. No music. Just you and your brain.
Set Hard Stops
↳ Decide when work ends — or it never will.
Multiplier Tasks
↳ Automate, delegate, or hire. These give time back forever.
Busy is a trap.
Structured simplicity wins every time.
Credit to Victoria Repa on Pinterest.
------You’re not tired — you’re distracted. If you're constantly busy but nothing gets finished — You're not managing time. You're bleeding focus. Here are 12 practical tactics to actually get sh*t done: ✅ Just Start Rule ↳ 2 minutes is all it takes to break procrastination. ✅ Manage Energy, Not Time ↳ Time is fixed. Energy is what drives output. ✅ 90-Min Deep Work ↳ Sprint, break, repeat. Your brain loves this rhythm. ✅ The Rule of Three ↳ Focus on 3 priorities, not 30 distractions. ✅ Anti-To-Do List ↳ Track what to avoid. Not everything deserves your time. ✅ Time-Stamped Planning ↳ Estimate duration. Make your calendar realistic. ✅ Switching Tax Awareness ↳ Task-switching costs up to 40% of your productivity. ✅ Waiting Time Hack ↳ Commutes and queues = micro-task heaven. ✅ Day Theming ↳ Plan your week. Focus on one thing per day. ✅ Productive Boredom ↳ No phone. No music. Just you and your brain. ✅ Set Hard Stops ↳ Decide when work ends — or it never will. ✅ Multiplier Tasks ↳ Automate, delegate, or hire. These give time back forever. Busy is a trap. Structured simplicity wins every time. Credit to Victoria Repa on Pinterest. ------0 Comentários 0 Compartilhamentos 332 Visualizações 0 Anterior -
Data Analyst vs. Data Scientist vs. Business Analyst
1. Data Analyst
- Primary Role:
Focuses on analyzing existing datasets to find patterns, trends, and insights. Their main goal is to provide reports and dashboards that help businesses make informed decisions.
- Skills Required:
SQL (for querying databases)
Data Visualization (charts, dashboards, reports)
Reporting & Basic Statistics
Data Wrangling (cleaning and preparing raw data)
ETL (Extract, Transform, Load) processes
- Common Tools:
SQL
Tableau
Power BI
Excel
Python (basic usage for analysis & visualization)
- Example Work:
Preparing monthly sales reports, customer segmentation dashboards, or visualizing marketing campaign results.
2. Data Scientist
- Primary Role:
Goes beyond descriptive analysis — builds predictive and prescriptive models using machine learning. They handle large, complex datasets and generate insights that can influence future strategy.
- Skills Required:
Advanced Math & Statistics
Programming (Python, R)
Machine Learning & Deep Learning
Data Wrangling & ETL Processes
Big Data technologies
- Common Tools:
Python, R
TensorFlow, PyTorch
Scikit-Learn
Hadoop, Spark
- Example Work:
Building a predictive model for customer churn, training NLP models for sentiment analysis, or developing fraud detection algorithms.
3. Business Analyst
- Primary Role:
Works as a bridge between business and technology. They focus more on understanding business processes, stakeholder needs, and challenges, and then suggest data-driven solutions.
- Skills Required:
Communication & Presentation skills
Stakeholder Management
Business Process Modeling
Problem-Solving & Strategic Thinking
- Common Tools:
Microsoft Office Suite
Business Intelligence Tools
Project Management Tools
Data Analyst vs. Data Scientist vs. Business Analyst 1. Data Analyst - Primary Role: Focuses on analyzing existing datasets to find patterns, trends, and insights. Their main goal is to provide reports and dashboards that help businesses make informed decisions. - Skills Required: SQL (for querying databases) Data Visualization (charts, dashboards, reports) Reporting & Basic Statistics Data Wrangling (cleaning and preparing raw data) ETL (Extract, Transform, Load) processes - Common Tools: SQL Tableau Power BI Excel Python (basic usage for analysis & visualization) - Example Work: Preparing monthly sales reports, customer segmentation dashboards, or visualizing marketing campaign results. 2. Data Scientist - Primary Role: Goes beyond descriptive analysis — builds predictive and prescriptive models using machine learning. They handle large, complex datasets and generate insights that can influence future strategy. - Skills Required: Advanced Math & Statistics Programming (Python, R) Machine Learning & Deep Learning Data Wrangling & ETL Processes Big Data technologies - Common Tools: Python, R TensorFlow, PyTorch Scikit-Learn Hadoop, Spark - Example Work: Building a predictive model for customer churn, training NLP models for sentiment analysis, or developing fraud detection algorithms. 3. Business Analyst - Primary Role: Works as a bridge between business and technology. They focus more on understanding business processes, stakeholder needs, and challenges, and then suggest data-driven solutions. - Skills Required: Communication & Presentation skills Stakeholder Management Business Process Modeling Problem-Solving & Strategic Thinking - Common Tools: Microsoft Office Suite Business Intelligence Tools Project Management Tools0 Comentários 0 Compartilhamentos 395 Visualizações 0 Anterior -
Hiring a Social Media Manager?
Stop expecting them also to be your video editor, designer and copywriter.
Here’s the truth
Social Media Managers:
Plan campaigns & content calendars
Analyze insights & optimize performance
Build community & manage brand voice
Content Creators:
Shoot & edit videos
Design posts, graphics & reels
Write engaging, creative copy
Both roles are valuable. Both require different mindsets.
When you merge them into one role, you get ↓
Lower quality
Poor results
Burnout
The goal isn’t to find a “unicorn.”
It’s to create synergy between strategy and execution.
hashtag#SocialMedia hashtag#ContentMarketing hashtag#DigitalStrategy hashtag#SocialMediaManagers hashtag#ContentCreators hashtag#MarketingTruth
Hiring a Social Media Manager? Stop expecting them also to be your video editor, designer and copywriter. Here’s the truth 👇 Social Media Managers: 🧭 Plan campaigns & content calendars 📊 Analyze insights & optimize performance 🤝 Build community & manage brand voice Content Creators: 🎥 Shoot & edit videos 🎨 Design posts, graphics & reels ✍️ Write engaging, creative copy Both roles are valuable. Both require different mindsets. When you merge them into one role, you get ↓ ❌ Lower quality ❌ Poor results ❌ Burnout ✨ The goal isn’t to find a “unicorn.” It’s to create synergy between strategy and execution. hashtag#SocialMedia hashtag#ContentMarketing hashtag#DigitalStrategy hashtag#SocialMediaManagers hashtag#ContentCreators hashtag#MarketingTruth0 Comentários 0 Compartilhamentos 870 Visualizações 0 Anterior -
I think what's interesting in Sri Lanka is that traditional media still holds a lot of sway, with many people referencing TV ads as a key source of information. When it comes to marketing, understanding your target audience is crucial. If you're going after Gen Z and younger crowds, digital is likely the way to go.
But if your audience is a bit older, traditional methods can still pack a punch, especially for building brand awareness. It's all about aligning your strategy with your audience's habits and preferences.
What are your thoughts?
Should we focus only on digital marketing or should it be a blend of both digital and transitional marketing?I think what's interesting in Sri Lanka is that traditional media still holds a lot of sway, with many people referencing TV ads as a key source of information. When it comes to marketing, understanding your target audience is crucial. If you're going after Gen Z and younger crowds, digital is likely the way to go. But if your audience is a bit older, traditional methods can still pack a punch, especially for building brand awareness. It's all about aligning your strategy with your audience's habits and preferences. What are your thoughts? Should we focus only on digital marketing or should it be a blend of both digital and transitional marketing?0 Comentários 0 Compartilhamentos 784 Visualizações 0 Anterior -
5 models I swear by to be more strategic
(especially when the stakes are high.)
I wish I could tell you, "The smartest decisions
I’ve made came from instinct."
But that would be a lie.
They came from having the right tool.
At the right moment.
No one has all the answers.
And being strategic isn’t about pretending to.
It’s about knowing how to think for the most impact.
Here are 5 models I use to think more strategically:
SWOT Analysis
See what’s working.
Spot what’s holding you back.
➟ Use before: big moves or career pivots.
Second-Order Thinking
Think past the obvious.
Spot long-term impact early.
➟ Use when: decisions have ripple effects.
VRIO Framework
Find your edge.
Identify what sets you apart.
➟ Use to: pitch your value or prioritize strengths.
McKinsey 7S
Fix what’s out of sync.
Align how you strategize, plan and act.
➟ Use when: progress stalls or things out of sync.
Impact vs Effort Matrix
Work smarter, not harder.
Focus where results are most impactful.
➟ Use when: you’re overloaded or stuck.
Being strategic isn’t about knowing everything.
It’s about knowing how to think when it counts.
The right model can change how you lead,
plan, and win.5 models I swear by to be more strategic (especially when the stakes are high.) I wish I could tell you, "The smartest decisions I’ve made came from instinct." But that would be a lie. They came from having the right tool. At the right moment. No one has all the answers. And being strategic isn’t about pretending to. It’s about knowing how to think for the most impact. Here are 5 models I use to think more strategically: SWOT Analysis See what’s working. Spot what’s holding you back. ➟ Use before: big moves or career pivots. Second-Order Thinking Think past the obvious. Spot long-term impact early. ➟ Use when: decisions have ripple effects. VRIO Framework Find your edge. Identify what sets you apart. ➟ Use to: pitch your value or prioritize strengths. McKinsey 7S Fix what’s out of sync. Align how you strategize, plan and act. ➟ Use when: progress stalls or things out of sync. Impact vs Effort Matrix Work smarter, not harder. Focus where results are most impactful. ➟ Use when: you’re overloaded or stuck. Being strategic isn’t about knowing everything. It’s about knowing how to think when it counts. The right model can change how you lead, plan, and win.0 Comentários 0 Compartilhamentos 810 Visualizações 0 Anterior
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