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SEO isn't just rankings anymore—it's SEO + LLM visibility!
If you can't see yourself in AI answers, your funnel has a blind spot.
I built a one-page KPI sheet to track both classic SEO health and how often you're retrieved & cited by AI engines.
What to track (fast scan):
Traffic & Visibility (SEO): Non-brand sessions, SOV Top-3/Top-10, SERP CTR by rank, organic branded sessions.
Engagement & Experience (SXO): Engaged session rate, time-to-firs action, scroll depth on key pages.
Conversion & Revenue: Conversion rate, revenue from organic, lead-quality %.
Technical & Site Health: Index coverage, core web vitals, crawl errors/blockers.
Off-Page & Authority: Net new relevant referring domains/month, new backlinks.
LLM Visibility (AEO/GEO): AI Overview inclusion rate, featured snippet/ PAA wins, citations per 100 prompts, Top-3 source share, AI referral traffic.
Measure rankings and citations—the combo that future-proofs growth.SEO isn't just rankings anymore—it's SEO + LLM visibility! If you can't see yourself in AI answers, your funnel has a blind spot. I built a one-page KPI sheet to track both classic SEO health and how often you're retrieved & cited by AI engines. What to track (fast scan): ✅ Traffic & Visibility (SEO): Non-brand sessions, SOV Top-3/Top-10, SERP CTR by rank, organic branded sessions. ✅ Engagement & Experience (SXO): Engaged session rate, time-to-firs action, scroll depth on key pages. ✅ Conversion & Revenue: Conversion rate, revenue from organic, lead-quality %. ✅ Technical & Site Health: Index coverage, core web vitals, crawl errors/blockers. ✅ Off-Page & Authority: Net new relevant referring domains/month, new backlinks. ✅ LLM Visibility (AEO/GEO): AI Overview inclusion rate, featured snippet/ PAA wins, citations per 100 prompts, Top-3 source share, AI referral traffic. Measure rankings and citations—the combo that future-proofs growth.
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You don’t need more ads. You need fewer mistakes.
Most marketing isn’t underperforming because of poor strategy.
It’s underperforming because of basic errors that go unchecked.
Here are the 4 areas where most teams get it wrong
🖥 Website Mistakes
Built in a rush or on a shoestring
Not mobile responsive
Ignoring SEO fundamentals
Tip: Build for the customer, not your ego
Social Media Mistakes
No strategy
Inconsistent messaging
Too much selling, not enough engaging
Tip: Your feed isn’t a billboard—it’s a conversation
Email Marketing Mistakes
Generic content
No segmentation
Missing call-to-actions
Tip: If your emails feel like spam, they’ll be treated like spam
Paid Advertising Mistakes
Wrong targeting
No data analysis
Poor mobile experience
Tip: Don’t set it and forget it. Optimise continuously
Great marketing isn’t just what you do.
It’s also what you avoid.
You don’t need more ads. You need fewer mistakes. Most marketing isn’t underperforming because of poor strategy. It’s underperforming because of basic errors that go unchecked. Here are the 4 areas where most teams get it wrong 👇 🖥 Website Mistakes ❌ Built in a rush or on a shoestring ❌ Not mobile responsive ❌ Ignoring SEO fundamentals ✅ Tip: Build for the customer, not your ego 📱 Social Media Mistakes ❌ No strategy ❌ Inconsistent messaging ❌ Too much selling, not enough engaging ✅ Tip: Your feed isn’t a billboard—it’s a conversation 📬 Email Marketing Mistakes ❌ Generic content ❌ No segmentation ❌ Missing call-to-actions ✅ Tip: If your emails feel like spam, they’ll be treated like spam 🎯 Paid Advertising Mistakes ❌ Wrong targeting ❌ No data analysis ❌ Poor mobile experience ✅ Tip: Don’t set it and forget it. Optimise continuously Great marketing isn’t just what you do. It’s also what you avoid.
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How I create infographics with AI...
This process rivals professional designs.
The super simple steps:
1) Access Ideogram
The most easy-to-use solution.
2) Enter Prompt
Use my infographic creator prompt:
"𝘊𝘳𝘦𝘢𝘵𝘦 𝘢 𝘷𝘪𝘴𝘶𝘢𝘭𝘭𝘺 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘪𝘯𝘧𝘰𝘨𝘳𝘢𝘱𝘩𝘪𝘤 𝘶𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘵𝘦𝘮𝘱𝘭𝘢𝘵𝘦. 𝘖𝘳𝘨𝘢𝘯𝘪𝘻𝘦 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 𝘣𝘶𝘭𝘭𝘦𝘵 𝘱𝘰𝘪𝘯𝘵𝘴, 𝘩𝘦𝘢𝘥𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘤𝘰𝘯𝘤𝘪𝘴𝘦 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦. 𝘋𝘦𝘴𝘪𝘨𝘯 𝘢 𝘴𝘵𝘳𝘪𝘬𝘪𝘯𝘨 𝘤𝘦𝘯𝘵𝘳𝘢𝘭 𝘨𝘳𝘢𝘱𝘩𝘪𝘤 𝘵𝘩𝘢𝘵 𝘨𝘳𝘢𝘣𝘴 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯, 𝘪𝘯𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘪𝘯𝘨 𝘩𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘪𝘤𝘰𝘯𝘴. 𝘜𝘴𝘦 𝘢 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘢𝘯𝘥 𝘷𝘪𝘣𝘳𝘢𝘯𝘵 𝘤𝘰𝘭𝘰𝘳 𝘱𝘢𝘭𝘦𝘵𝘵𝘦 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘵𝘩𝘦 𝘨𝘳𝘢𝘱𝘩𝘪𝘤 𝘴𝘵𝘢𝘯𝘥𝘴 𝘰𝘶𝘵 𝘢𝘴 𝘢 𝘴𝘤𝘳𝘰𝘭𝘭 𝘴𝘵𝘰𝘱𝘱𝘦𝘳 𝘰𝘯 𝘧𝘦𝘦𝘥𝘴. 𝘚𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘵𝘩𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘭𝘰𝘨𝘪𝘤𝘢𝘭𝘭𝘺 𝘸𝘪𝘵𝘩 𝘤𝘭𝘦𝘢𝘳 𝘴𝘶𝘣𝘴𝘦𝘤𝘵𝘪𝘰𝘯𝘴, 𝘭𝘦𝘢𝘷𝘪𝘯𝘨 𝘱𝘭𝘦𝘯𝘵𝘺 𝘰𝘧 𝘳𝘰𝘰𝘮 𝘧𝘰𝘳 𝘵𝘦𝘹𝘵 𝘰𝘷𝘦𝘳𝘭𝘢𝘺𝘴. 𝘗𝘭𝘢𝘤𝘦 𝘬𝘦𝘺 𝘱𝘰𝘪𝘯𝘵𝘴, 𝘴𝘶𝘣𝘩𝘦𝘢𝘥𝘪𝘯𝘨𝘴, 𝘢𝘯𝘥 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘥𝘢𝘵𝘢 𝘢𝘳𝘰𝘶𝘯𝘥 𝘵𝘩𝘦 𝘤𝘦𝘯𝘵𝘳𝘢𝘭 𝘨𝘳𝘢𝘱𝘩𝘪𝘤. 𝘛𝘪𝘵𝘭𝘦: [𝘌𝘯𝘵𝘦𝘳 𝘛𝘪𝘵𝘭𝘦]"
3) Choose Your Style
Select 'Design' from Ideogram's pre-filled style tags.
This option is ideal for creating infographics.
4) Set Aspect Ratio and Color Palette
Select these key elements to shape your visual.
5) Generate Images
Hit 'Generate' to start the process.
6) Select Output
Choose from four variations.
7) Remix and Refine
Remix your preferred output for optimal design.
Adjust image weight for more varied results.
8) Save Your Creation
Keep your favourite remixed output for further editing.
9) Remove Text (Optional)
Use Canva's 'Grab Text' feature to
remove text from your infographic.
10) Add Brand Elements
Refine your cheat sheet with text overlay.
Incorporate your unique brand elements.
AI gets you 80% of the way there.
The human touch makes it shine."
______________
How I create infographics with AI... This process rivals professional designs. The super simple steps: 1) Access Ideogram The most easy-to-use solution. 2) Enter Prompt Use my infographic creator prompt: "𝘊𝘳𝘦𝘢𝘵𝘦 𝘢 𝘷𝘪𝘴𝘶𝘢𝘭𝘭𝘺 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘪𝘯𝘧𝘰𝘨𝘳𝘢𝘱𝘩𝘪𝘤 𝘶𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘵𝘦𝘮𝘱𝘭𝘢𝘵𝘦. 𝘖𝘳𝘨𝘢𝘯𝘪𝘻𝘦 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 𝘣𝘶𝘭𝘭𝘦𝘵 𝘱𝘰𝘪𝘯𝘵𝘴, 𝘩𝘦𝘢𝘥𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘤𝘰𝘯𝘤𝘪𝘴𝘦 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦. 𝘋𝘦𝘴𝘪𝘨𝘯 𝘢 𝘴𝘵𝘳𝘪𝘬𝘪𝘯𝘨 𝘤𝘦𝘯𝘵𝘳𝘢𝘭 𝘨𝘳𝘢𝘱𝘩𝘪𝘤 𝘵𝘩𝘢𝘵 𝘨𝘳𝘢𝘣𝘴 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯, 𝘪𝘯𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘪𝘯𝘨 𝘩𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘪𝘤𝘰𝘯𝘴. 𝘜𝘴𝘦 𝘢 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘢𝘯𝘥 𝘷𝘪𝘣𝘳𝘢𝘯𝘵 𝘤𝘰𝘭𝘰𝘳 𝘱𝘢𝘭𝘦𝘵𝘵𝘦 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘵𝘩𝘦 𝘨𝘳𝘢𝘱𝘩𝘪𝘤 𝘴𝘵𝘢𝘯𝘥𝘴 𝘰𝘶𝘵 𝘢𝘴 𝘢 𝘴𝘤𝘳𝘰𝘭𝘭 𝘴𝘵𝘰𝘱𝘱𝘦𝘳 𝘰𝘯 𝘧𝘦𝘦𝘥𝘴. 𝘚𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘵𝘩𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘭𝘰𝘨𝘪𝘤𝘢𝘭𝘭𝘺 𝘸𝘪𝘵𝘩 𝘤𝘭𝘦𝘢𝘳 𝘴𝘶𝘣𝘴𝘦𝘤𝘵𝘪𝘰𝘯𝘴, 𝘭𝘦𝘢𝘷𝘪𝘯𝘨 𝘱𝘭𝘦𝘯𝘵𝘺 𝘰𝘧 𝘳𝘰𝘰𝘮 𝘧𝘰𝘳 𝘵𝘦𝘹𝘵 𝘰𝘷𝘦𝘳𝘭𝘢𝘺𝘴. 𝘗𝘭𝘢𝘤𝘦 𝘬𝘦𝘺 𝘱𝘰𝘪𝘯𝘵𝘴, 𝘴𝘶𝘣𝘩𝘦𝘢𝘥𝘪𝘯𝘨𝘴, 𝘢𝘯𝘥 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘥𝘢𝘵𝘢 𝘢𝘳𝘰𝘶𝘯𝘥 𝘵𝘩𝘦 𝘤𝘦𝘯𝘵𝘳𝘢𝘭 𝘨𝘳𝘢𝘱𝘩𝘪𝘤. 𝘛𝘪𝘵𝘭𝘦: [𝘌𝘯𝘵𝘦𝘳 𝘛𝘪𝘵𝘭𝘦]" 3) Choose Your Style Select 'Design' from Ideogram's pre-filled style tags. This option is ideal for creating infographics. 4) Set Aspect Ratio and Color Palette Select these key elements to shape your visual. 5) Generate Images Hit 'Generate' to start the process. 6) Select Output Choose from four variations. 7) Remix and Refine Remix your preferred output for optimal design. Adjust image weight for more varied results. 8) Save Your Creation Keep your favourite remixed output for further editing. 9) Remove Text (Optional) Use Canva's 'Grab Text' feature to remove text from your infographic. 10) Add Brand Elements Refine your cheat sheet with text overlay. Incorporate your unique brand elements. AI gets you 80% of the way there. The human touch makes it shine." ______________
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Good "hooks" matter.
The first line of your post = 80% success.
Charlie Hills has summaized the difference between a "good" & "bad" hook brilliantly here.
Good hooks have:
1. Specificity:
☒ "Here's how to grow on LinkedIn"
☑︎ "LinkedIn changed. Your strategy should too."
2 - Engagement:
☒ "AI is changing everything"
☑︎ "ChatGPT changed. Most people didn't notice."
3 - Value Proposition
☒ "Let me share some tips"
☑︎ "I rebuilt my LinkedIn strategy from scratch. (How I went from zero to 115k+ in 494 days)"
4 - Action-Oriented Language
☒ "You might want to try this"
☑︎ "How to make a landing page in 5 minutes. Using AI and your LinkedIn profile."
5 - Relatability
☒ "Here's what I learned"
☑︎ "My AI outputs were trash for 6 months. Then I discovered these 8 prompting styles."
Bad hooks have:
1 - Vagueness: "Pretty interesting topic, right?"
2 - Generic Questions: "Looking to grow your following?"
3 - Clichéd Openings: "In today's fast-paced world..."
4- Tentative Language: "This might work for you..." "
5 - Missing Value: "I have a secret to share..."
Hook formulas that work:
Pattern 1: Contrast Reality "Most people [common mistake]. But [tool/method] can help you [better result]."
Pattern 2: Platform Shift "[Platform] has completely changed. The old tactics don't work anymore."
Pattern 3: Personal Discovery "I [tested/discovered/built] [specific thing]. The results: [shocking outcome]."
Pattern 4: Direct How-To "How to [achieve result] in [timeframe]. Using [specific method/tool]."
Pattern 5: Transformation Story "I went from [starting point] to [end point]. Here's exactly how I did it."
Found this helpful?
Save and repost it for your networkGood "hooks" matter. The first line of your post = 80% success. Charlie Hills has summaized the difference between a "good" & "bad" hook brilliantly here. 👉 Good hooks have: 1. Specificity: ☒ "Here's how to grow on LinkedIn" ☑︎ "LinkedIn changed. Your strategy should too." 2 - Engagement: ☒ "AI is changing everything" ☑︎ "ChatGPT changed. Most people didn't notice." 3 - Value Proposition ☒ "Let me share some tips" ☑︎ "I rebuilt my LinkedIn strategy from scratch. (How I went from zero to 115k+ in 494 days)" 4 - Action-Oriented Language ☒ "You might want to try this" ☑︎ "How to make a landing page in 5 minutes. Using AI and your LinkedIn profile." 5 - Relatability ☒ "Here's what I learned" ☑︎ "My AI outputs were trash for 6 months. Then I discovered these 8 prompting styles." 👉 Bad hooks have: 1 - Vagueness: "Pretty interesting topic, right?" 2 - Generic Questions: "Looking to grow your following?" 3 - Clichéd Openings: "In today's fast-paced world..." 4- Tentative Language: "This might work for you..." " 5 - Missing Value: "I have a secret to share..." 👉 Hook formulas that work: Pattern 1: Contrast Reality "Most people [common mistake]. But [tool/method] can help you [better result]." Pattern 2: Platform Shift "[Platform] has completely changed. The old tactics don't work anymore." Pattern 3: Personal Discovery "I [tested/discovered/built] [specific thing]. The results: [shocking outcome]." Pattern 4: Direct How-To "How to [achieve result] in [timeframe]. Using [specific method/tool]." Pattern 5: Transformation Story "I went from [starting point] to [end point]. Here's exactly how I did it." 👉 Found this helpful? ♻️ Save and repost it for your network
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Stop solving problems. Start solving the right problems.
Many teams waste time treating symptoms instead of addressing the root cause. Why? Because they don’t ask the right questions.
The 5 Whys method is a simple yet powerful tool to uncover what’s really going on.
How it works:
Identify the problem.
Ask “Why?” five times, digging deeper with each question.
Uncover the root cause and address it directly.
Here’s an example:
Problem: A product keeps failing quality tests.
Why? The materials are defective.
Why? Improper storage caused damage.
Why? Storage areas are damp.
Why? There’s no ventilation.
Why? The team wasn’t trained to manage environmental risks.
Root cause: Lack of training. Solution: Invest in team education, not just equipment repairs.
Addressing symptoms only delays bigger issues. Solving the root cause leads to long-term success.
Are you addressing symptoms or solving root problems in your work? Let me know below.
Stop solving problems. Start solving the right problems. Many teams waste time treating symptoms instead of addressing the root cause. Why? Because they don’t ask the right questions. The 5 Whys method is a simple yet powerful tool to uncover what’s really going on. 🔑 How it works: Identify the problem. Ask “Why?” five times, digging deeper with each question. Uncover the root cause and address it directly. 💡 Here’s an example: Problem: A product keeps failing quality tests. Why? The materials are defective. Why? Improper storage caused damage. Why? Storage areas are damp. Why? There’s no ventilation. Why? The team wasn’t trained to manage environmental risks. Root cause: Lack of training. Solution: Invest in team education, not just equipment repairs. Addressing symptoms only delays bigger issues. Solving the root cause leads to long-term success. Are you addressing symptoms or solving root problems in your work? Let me know below.
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Fly Smarter with Flighys
Plan your next trip with Flighys! Search, compare, and book flights quickly and efficiently. Flighys provides access to real-time schedules, competitive fares, and exclusive deals for domestic and international routes. Travel planning has never been easier—Flighys makes it convenient, affordable, and stress-free. Book now and enjoy a seamless journey with Flighys, your dependable partner in air travel.
Visit the website: http://flighys.io/Fly Smarter with Flighys Plan your next trip with Flighys! Search, compare, and book flights quickly and efficiently. Flighys provides access to real-time schedules, competitive fares, and exclusive deals for domestic and international routes. Travel planning has never been easier—Flighys makes it convenient, affordable, and stress-free. Book now and enjoy a seamless journey with Flighys, your dependable partner in air travel. Visit the website: http://flighys.io/
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